Using Technology to Fuel Success of Your Startup

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Using Technology to Fuel Success of Your Startup

Source – http://fortune.com/2015/02/11/what-do-i-need-to-do-to-launch-a-tech-startup-that-will-be-acquired-by-a-top-tech-company/

If you are planning to establish a startup, make sure to take advantage of new technologies, which are sure to fuel your success. Regardless of the line of business that you intend to put up, there are many ways by which you can be innovative, which will not only allow you to deliver the highest level of customer satisfaction, but will also make it easier to manage the competitive landscape.

Using Self-Service Technologies

To cut down costs – this is what most entrepreneurs want for their business. One of the most viable ways of doing this is to reduce manpower. Fortunately, there are now many businesses that will allow you to operate without employees or at least, with only a few. A good example of this is a laundry shop such as  where businesses can make use of a coin-operated washer, which means that customers will have to do the washing on their own. This reduces the need for staff while making services more affordable.

More than providing commercial washing machine, also provides help in financing and marketing, making it easier for entrepreneurs to get started with their self-service business.

More Affordable and Effective Marketing

Technology can also be used to formulate marketing strategies that are easy to afford even by small businesses, specifically with the use of social media. To grow an audience for your startup with the use of social media marketing, one of the most important is to have an engaging content, which should have relevance to your audience. You also need to be present on more than just one platform and you have to learn how to cross-promote across several accounts.

Get the Funding that You Need

It is also possible to use technology for funding your startup. There are many ways by which this can be possible. For instance, there are websites like Kickstarter and Indiegogo where crowdfunding is possible. With the right idea, you can raise the amount of capital that you need. This provides opportunities to many people who do not have the money that they need to produce the products that they want to manufacture.

Outsourcing your Services

To lower the cost of operating your startup, outsourcing offers the perfect solution. Obtaining services from an external supplier has been a popular concept even in multi-billion corporations. Countries like India, Philippines, and China are known for providing cheaper costs of labor. You can even hire an assistant outside of your home country. There is no more need to hire a lot of people to help manage your business. Of course, this will depend on the nature of the business that you would like to put up. There are some businesses wherein services cannot be outsourced since you need to have well-trained people to have personal interaction with the client.

Putting up your own business is never an easy process. Surviving in a world that in highly-competitive is even more difficult. Thankfully, through taking advantage of some technologies, it will be easier for a startup to prosper.


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Author: Firdaus

I work as an IT consultant in the Toronto area and I love to write blogs about a variety of subjects. My passion for writing stems from the desire that everyone should have access to meaningful information. Whether it is a blog about society, culture, technology, or social media, I don’t want to miss the opportunity of sharing my thoughts with my friends and audience. Since I believe in mutual exchange of ideas, I am always on the lookout for a feedback on my writings.

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