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Using Press Releases As A Form Of Online Marketing: 3 Tips For Effectiveness

By Aaron Elliott / Dec 10, 2012 / Blogging 11

When you offer certain products or services, you may need to make sure that you find effective ways of marketing them online. When you offer new products or changes to your current products, one of the things you may need to do is find a way to get word out that you have something new to offer. The typical way of doing this is through the use of press releases.

Online press releases provide a very good way of reaching many people at once in order to give them the information that you have to offer. However, there are many times when people who are given the task of coming up with and distributing the press releases do not do a very good job. To ensure that such a press release is effective, there are a number of things that you may need to do, including:

Make sure that it is clear and concise

Sometimes, it is very easy to get carried away when writing a press release for a particular product or service. However, this is something that needs to be avoided. You need to remember that today, there are many people who usually do not like reading voluminous literature. You should try to make sure that your press release contains only the facts, so that it is as short as possible and easy to read. You can also try to do things such as breaking it down into lists and bullet points to make it much easier for people to scan through it in order to find the information that is relevant to them.

Do not make it too bland

If your press release is to be read by many people, you have to make sure that it is not too bland. You should try to infuse some creativity when writing it to ensure that you appeal to as many people as possible. One of the ways of doing this is by putting yourself in the shoes of the customer. You then need to visualize what would be important for them, and then try to create the press release in such a manner that it appeals to them.

If possible, use multimedia

Getting a solid block of text to read is something that most people would not find very appealing. However, when you sprinkle a few pictures and videos here and there, it may become much easier for them. When you are writing a press release, you need to try to use this fact to make it more interesting. You can also try to vary the kinds of fonts you use for subheadings and main text to make it visually appealing. Of course, you have to be sure to use high quality images, and also make a point of avoiding overdoing the artistry in the article.

In summary, writing a press release is something that can be a very powerful online marketing tool, but only if you do it right. The above are just a few examples of some of the things that you can do to ensure that you do not get this wrong.

Holly Sanders really loves her job. She works with the reputed Nashville web marketing service, who try to keep their customer happy with their prompt and quality service.

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