Using Content Curation Tools for Social Media Marketing

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In a recent survey, 71% of consumers said that their purchase decisions are based on social media referrals. The same survey found that Facebook (30.8%) was the strongest influencer of such decisions, followed closely by Youtube (27%) and Linkedin (27%). These statistics on reiterate the importance of using social media platforms as marketing avenues.

However, with more and more businesses going social, marketing on social media is not just another opportunity to pursue; it is a necessity. For marketers looking to use social media effectively, coming up with content ideas to attract the audience and keep them engaged can be a daunting task. Content curation tools help you navigate this potential minefield more easily.

Why Use Content Curation Tools?

When it comes to social media, quantity is just as important as quality. An excellent measure of your online presence is the number of followers you have; the more, the better. However, improving this number requires you to be very active on social media networks and you have to endlessly provide quality, engaging content, which is not easy. Time and financial constraints, and writing great original content often stymie the best of us; and manually searching for good content takes a lot of time and effort. What do you do? You turn to content curation tools.

The number of content curation tools available on the web is steadily increasing. These tools scour the web for content on a given topic. They use advanced algorithms to identify the most relevant content. While some look through only your favorite sites, blogs, and social media platforms, others find content based on their popularity on social media platforms. Apart from saving you a lot of time and effort in looking for content, these tools will also let you choose from a list of suggested posts to share on your various social media platforms. Most of them are easy to use and you only need to know what topic you want to post on.

  • DrumUp: Currently available for free, DrumUp gives you relevant, fresh content recommendations for your social media accounts. You can use the app to post the stories to your Twitter and Facebook accounts to kick-start conversations with your followers. You can also add your own posts to the content queue. The tool provides an interesting “negative keywords” feature, which, along with “Themes”, is used to identify relevant stories for your audience.

drumup

  • Feedly: This allows to compile news and articles from the sites that you like. You can also add your favorite RSS feeds and receive all updates on Feedly. You can even share your Feedly content on social networking sites. The app is available for use on Android and iOS devices and is available in both free and paid (Feedly Pro) versions.

Feedly

  • Kuratur: It helps you to create web pages, or “magazines”, automatically on topics of your choice with stories from Twitter, Facebook, and any blog(s) that you choose. You can also choose to get news from select Twitter feeds. At the moment, the app lets you can create up to10 magazines.

kuratur

  • The Tweeted Times: It acts as your very own news service on Twitter. The tool gathers popular content from among your friends. You can also use it to gather data (from the Twitter stream) on a topic of your choice. It puts together relevant content in the form of a newspaper, which you can share with your followers on Twitter. You can set up as many newspapers as you want, each with its own content criteria. It comes in free and professional (paid) packages, with the latter providing several options to further customize your newspapers’ content.

tweetedtimes

These are just some of the tools that you can use to gather content from around the web, or specific sources, on a subject matter of your preference. Finding the tools to address your needs will take some trial and error, and like in any such process, always ensure that you work with a tool for at least a few weeks to allow the results to manifest. Use analytics to determine performance and after comparing the results, make your final choice.


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Author: Jessica Davis

Jessica has a keen interest in social media and content marketing, and writes extensively about it. She represents Godot Media, a leading social media marketing firm.

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