Users are now spending more time on YouTube as the site seems to have successfully transformed into a web television service. According to Comscore statistics, there has been an increase of 60 per cent in users’ time spent on the YouTube, compared to one year ago.
Comscore data shows the average time spent by users on YouTube watching videos is now 418.2 minutes per user per month.
YouTube was revamped by Google in December 2011, and since then subscriptions to the ‘Channels’ have increased by 50 percent.
“The data is a sign that YouTube’s sizeable audience base is beginning to tune in for longer periods of time, rather than simply snacking and leaving. That result is at least in part a function of YouTube’s decision to offer more compelling, longer-form content,” The Daily Mail quoted PaidContent, as saying.
The site now has new looks. Users can now easily organize channels with front page ‘channels’ feature.
According to Google, the channels will work as on-demand services, each offering 25 hours of programming a day.
Users spend more time now watching Youtube
These statistics regarding youtube, the increased subscription and viewing time do not surprise me in the least. I did read somewhere a while back, not exactly sure where, about the revamping that was done on the youtube site, and the testing and tweaking that was done, and the result is clear to see.
It should be of no surprise as google provide their own website optimizer. The only real surprise is why they took so long to get round to changing the site to it’s new format.
I personally like the new format. It is a lot more organised and a lot easier to use. Something borne out in these latest statistics.
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