Users are now spending more time on YouTube as the site seems to have successfully transformed into a web television service. According to Comscore statistics, there has been an increase of 60 per cent in users’ time spent on the YouTube, compared to one year ago.
Comscore data shows the average time spent by users on YouTube watching videos is now 418.2 minutes per user per month.
YouTube was revamped by Google in December 2011, and since then subscriptions to the ‘Channels’ have increased by 50 percent.
“The data is a sign that YouTube’s sizeable audience base is beginning to tune in for longer periods of time, rather than simply snacking and leaving. That result is at least in part a function of YouTube’s decision to offer more compelling, longer-form content,” The Daily Mail quoted PaidContent, as saying.
The site now has new looks. Users can now easily organize channels with front page ‘channels’ feature.
According to Google, the channels will work as on-demand services, each offering 25 hours of programming a day.