How to use video marketing effectively

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Custom videos help brands reach their goals. To drive traffic, to educate customers, to share testimonials—video is a quick, engaging tool to interact and spark conversations.

Here we give you five popular ways video marketing can boost your campaign.

Product vids

Product videos let you tease a new or upcoming product. It simplifies complex products to build interest. It highlights the benefits and shows how everything works.

Spread an overall theme of how your product will make the customer’s life better. It encourages viewers to paint a picture where your product is an ideal addon. You must also select a lens that will add quality to the format imagery such as  lenses. These type of lenses reduces the appearance of grain compared to the standard widescreen. 

Company vids

Show your staff, customers, investors and partners who and what your company is in a video. But make sure it reflects the corporate mission and vision.

Create multimedia content with in-house talents to explain why your company is different, what you do, and what makes it exceptional.

Add a video on your official company profile webpage. It gives visitors an overview of your brand, your mission and vision, and if you fit their requirements.

A company video helps recruit topnotch talent on social networks, such as LinkedIn. Investors will also look for your company if you have motivational videos.

TV ads

Local, national, international—no matter the region, TV still is the go-to medium to share information.

Even short ads give you enough time to test and build creatives for your brand. For instance, you can use a problem-solution storyline, an educational narrator, or a quick slick-of-life format.

Use targeted ads for local regions to reach your customers. Or, you can go generic to expand your brand to the national market.

If you have a strong spot and a smart media deal, your product or company will be in the market’s radar.

App teasers

With a deluge of Android and iPhone apps, the scene is highly competitive.

Make your company stand out through an app video with cutting-edge features. You can also recruit potential users ahead of the app’s release.

App customers will not download your app without checking how it works and what it has to offer.

A quick app video can help explain the details to an interested party. Build excitement and highlight the key features that make your app unique to drive downloads.

With app ads, let the commercial represent itself through visuals. You have no need for a voiceover or narrator. App video marketing at its finest.

Animations

If you have a hard time explaining your product or service, inform your potential customers with an animated video on how it works.

The freedom to develop environments, role players, and settings lets you make the impossible possible. That’s the power of animation.

Combine voiceover talent with amazing visuals, and you are all set to explain complex topics faster than a standard video.

Takeaway

Video marketing has been around for a long time, but it has gained traction recently.

People are consuming more video content than ever before, especially because of social media.

Whether you want to promote a product, your company, an app, or a service, a video can help bring you to the forefront. It helps engage with potential customers and start meaningful conversations on what you have to offer.


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Author: Francis Rey

Francis is a voracious reader and prolific writer. His work appears on SocialBarrel.com and several other websites, covering social media, technology and other niches.

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