Uber is innovating—the ride-hailing company has just announced that its ride-haling and food delivery apps have been rolled into a single app. The company is bringing its services under one roof—giving users the opportunity to eat, hail a ride, and do a few other things within the new app. Business not going as smooth for the company, but the ride-hailing firm is not just going to sit back and allow competition run it out of business.
“We don’t just live in the digital sphere, and the real world comes with all kinds of complications,” so says the Uber CEO Dara Khosrowshahi in an exclusive interview with The Verge. “And for us, the challenge is: how do we navigate those complications and how do we make sure that we’re a constructive part of everyone’s life?”
The home screen of the new app symbolizes what Uber’s vision is all about. Two new buttons that enable you to choose between hailing a ride or ordering for food. No one actually needs an expert to explain what the company is planning to do—I mean it is pretty obvious.
“We want to be the operating system for your everyday life,” says CEO Dara Khosrowshahi per TechCrunch. “A one-click gateway to everything that Uber can offer you.”
The homescreen, however, will appear differently to customers. The second version of the homescreen retains the familiar map and destination search bar, but Uber has added two tabs on the bottom—rides and eats. What Uber is doing with its app is to try and give users the opportunity to decide [maybe] what is best in this regard.
“What we do see is that the users who use our app both for riding and eating are our most satisfied customers,” Khosrowshahi said. “We have more touchpoints with them than anyone else, and our relationship becomes closer.”
There is a new reward program for frequent food delivery customers. Regular customers can redeem points every time they take an Uber ride or get Uber Eats. The ride-hailing company also added allergy-friendly filters for Uber Eats. This will enable people with allergies or dietary restrictions to avoid certain foods when they order for foods. Going forward, you can communicate your allergy or dietary restriction to restaurants through the app when choosing a dish.
Unsurprisingly, drivers too have not been left of the latest change—an “earning estimator” has now been added to help them better track their money. This will give drivers a clearer view of what they can expect to earn even before their take their first trip.
Lately, Uber laid off another round of employees—representing about 8 percent of its workforce. The company announced that 435 of its employees across product and engineering teams have been laid off. A breakdown of the figure showed that 170 people were asked to leave in the product team, while 265 were laid off from the engineering team. Uber’s latest purge, however, is not extended to Eats—a confirmation that things are actually going as planned in that arm of the company’s business.