Knowing when to publish your content online is one of the most difficult things to do—and these days, guessing is not good enough. The major challenge for most publishers is the fact that people all over the world come online at different time of the day. So, how do you publish your work to target specific audiences? This has been a major challenge—not even with the number of online scheduling tools available these days.
Perhaps, a little helping hand would not be a problem; especially from one that should know—Twitter. The microblogging platform has now released a new set of Publisher Insight tools called “Timing is Everything.” The tool, according to Twitter, will provide publishers with “more actionable data to help them improve performance” on the platform.
Timing is Everything is integrated into the Media Studio; a feature that lets you manage all your Twitter content including images, GIFs, videos, and live streams. You also get access to manage or coordinate all your organization’s Twitter accounts in one place.
With Timing is Everything, you get access to historical data you get to see the historical data displaying when your audiences are on Twitter watching and engaging with video. The available data will show you highlights of the best time(s) to Tweet video content which allows you to maximize engagement, conversation, and viewership.
At this point, it is important to emphasize that the new feature does not show you the exact time your organic followers are watching your video. What you will see instead, is data showing when people are on Twitter are generally watching any video on the platform.
Timing is Everything does not actually mean publishers should stop posting content regularly—rather, it is a tool that guides and helps you to plan or schedule your post to achieve maximum result.
“We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy,” Twitter said in a blog post.
Here is how to get started with Timing is Everything:
- Go to the Analytics dropdown menu within Media Studio and select Insights.
- Study the graph to understand when your audience is online.
- Experiment with Tweets, or scheduled Tweets, during the times of day that have the highest engagement.
In other news, Twitter has confirmed that it is working on a new “Hide Tweet” feature that will give users another option to protect their conversations. The feature was first spotted in a Twitter code, and is available from a list of moderation choices that appear when the “Share” button on a tweet is clicked. The “Hide Tweet” feature works as an alternative to muting or blocking a user; though it still gives you the option to control a conversation.
The option to hide tweet was first spotted by reliable reverse engineer Jane Manchun Wong. The option according to Wong, also gives you the chance to show the hidden tweets.