If you own a brand and want to run Promoted Stickers on Twitter, then be prepared to pay around $500,000 as that is the asking price, reports BuzzFeed. Now, that’s huge but, when you factor in the fact that the fee can be spread to other Twitter related ads, then it’s worth it. According to the report, the “$500,000 minimum ad spend can be spread across multiple Twitter ad products.” So that means you don’t have to spend that much running only promoted stickers; especially if you no longer fancy the idea.
A fortnight ago, Twitter launched its first promoted stickers for brand, with Pepsi as its first partner. Users would plaster stickers designed by brands onto the photos. Posting photos plastered with stickers will trigger a hashtag that will appear inside the tweet, which of course, becomes discoverable to brands. The essence is to enable brands create awareness about their products, engage with their followers, while also triggering competition.
“Starting today, brands can create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging. Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale,” said Twitter’s Head of Product, Brand & Video Ads Ilya Brown.
This move could also help Twitter diversify its revenue drive in order to compete with Snapchat. Snapchat in recent times, has become one of Twitter’s biggest rivals—adding series of highly innovative features. With sponsored geo-filters and sponsored selfie lenses, Snapchat continues to be a major attraction for brands and advertisers.
According to BuzzFeed, the $500,000 minimum asking price is a bit of a surprise considering the fact that Twitter has been making efforts to reduce the amount it charges on other ads products it serves brands. “I think they are beginning to realize that the barriers to entry have historically been too high for a lot of the products,” one advertising executive was quoted by BuzzFeed. “I was surprised that they came in at such a high figure with this.”
Chances that Twitter could drop the $500,000 minimum asking price can’t be ruled out. Perhaps, it is a strategic move aimed at restricting the service to big brands for now.
During the week, the microblogging company added a new button that allows you to have private conversation with businesses. With the new button, individuals will be able to start or send direct message from a website. “We are excited to announce a new button that enables people to start a Direct Message right from a website. Direct Messages are the private side of Twitter, and the message button makes it easy to start a private conversation with you,” an official blog post explained on Wednesday.
It is another move aimed to wooing businesses to do more with its products. The new button has already live and available to brands.
What’s your take on Twitter’s asking price for Promoted Stickers? You can share it on the comment box.