Last July we published a story about how Twitter was planning to introduce a subscription service. The microblogging company carried out a survey to evaluate people’s opinion about the plan to add a paid service. Well, that survey has culminated in what Twitter calls “Promote Mode,” a $99 per month subscription service that lets you promote your profile.
According to TechCrunch, Promote Mode automatically magnifies your tweets and profile after you have enabled it. The task of creating your own ad campaign is no longer an issue with this new feature because that’s precisely what the service is out to do for you.
Sounds a bit weird, but the truth is that Promote Mode can only be accessed through the Twitter app. That shouldn’t be much of a worry for many users who will be more concerned about paying $99 per month to help promote their profiles. If parting with that amount of money every month isn’t such a big ask, then you shouldn’t have a problem bringing your content to Twitter.
Twitter’s Promote Mode is not without its drawbacks though; choosing which tweets to promote is not allowed. You are however, allowed to either turn on or off the Promote Mode as many times as you like. Your tweets can only be “targeted by selecting up to five interest or metro locations or regions” in a chosen country.
To enable you track the performance of your tweets, Twitter has added analytics to Promoted Mode. It means you can track your tweets, know which one is getting you all the results, and properly strategize for improved results in the future.
According to Twitter’s FAQ page, users with up to 2,000 followers will benefit the most from using the service. Though, the microblogging platform did not make any specific pledge as to how many followers a user of the service would gain, it did emphasize the need to tweet frequently among other suggestions. However, Twitter said an average account will reach 30,000 additional people and add 30 followers each month.
Apparently, Twitter will still have to subject your tweets to scrutiny:
“When Promote Mode is enabled, each day, up to your first ten Tweets (that pass our quality filter) will be put into a Promoted Tweets campaign that targets your selected audience. Not every Tweet that is added to your Promoted Tweet campaign will serve an impression, and the extent each Tweet is promoted may vary based on that Tweet’s performance. Retweets, Quote Tweets, or replies will not be promoted. Promote Mode will also run a Promoted Account campaign which will attract new followers,” Twitter explained on its FAQ page.
The plan could appeal to brands and some big-time Twitter users who might view it as an opportunity to reach out to not just many people, but the right people on the platform.
You can cancel your subscription anytime by selecting “Subscription” in your Promote Mode settings menu, accessed by tapping the gear icon.