Jeez, the competition out there is out of this world—but the consumers are in for a swell time. Twitter on Wednesday introduced a new update that will let you broadcast live video from within its app for iOS and Android. Twitter wants to close the gap between it and Facebook in terms of live video broadcast; a feature that has made the former attract millions of people to its platform.
The new feature is powered by Periscope, but can be used whether or not you have installed Periscope or even created an account. Smart move by Twitter considering how people can go live on Facebook without installing a standalone app.
“Live video is the most immersive way to experience what’s happening around the world. From protests and monumental moments to celebrations and things that make us LOL, we’re making it easier for you to broadcast live video – straight from Twitter.
“Starting today, you can create and Tweet live video from the Twitter app, powered by Periscope. To go live, compose a Tweet, then tap “LIVE” which brings you to pre-broadcast screen where you can frame your shot. When you’re ready, press “Go Live” to start broadcasting,” Sara Haider Sr. Manager, Software Engineering, Periscope said on Wednesday.
How to start a broadcast inside Twitter: You can start a broadcast within the Twitter app by tapping the button to compose a new tweet and then tap the “live.” You can frame your shot and start your video right from there—it’s your call. While the broadcast is live, viewers who see it on their timeline can tap in, post comment, and send hearts. If you are already familiar with Periscope, then you won’t have issues getting around it.
Many users had expected Twitter to bake the main features of Periscope into its main app before now. The fact that Twitter is adding live broadcast feature within its main app also raises some doubts about what the microblogging platform plans to do with the app it acquired last year. What happens to Periscope since Twitter users can broadcast live videos with or without installing the app or signing up for an account? Perhaps, the next few days will provide us more clues, but as things stand, users won’t mind as long as they can broadcast live videos to their followers.
On what Twitter’s next plan is for Periscope, Haider said: “We are fully invested in the Periscope app,” per The Verge. Encouraging more people to use the app is one way to keep Periscope going.
In the next couple of days, the new live video broadcast feature will be available to both iOS and Android smartphones. Do you think live video broadcast will place Twitter in a better position to compete with Facebook’s live video?