It is that time of the year again, and billions of people all over the world are getting ready to welcome the new year. Twitter is not letting the big moment slip away as the social media giant rolls out a new ‘Happy New Year Egg’ for everybody.
Reminiscent of what it did during the last Thanksgiving Day in the United States, the microblogging company is giving everyone the chance to wish their loved ones a happy new year in a remarkable way.
Twitter announced the new egg with a GIF on its official Twitter page—asking users to hit the ‘like’ button for a ‘surprise.’ Well, in a couple of hours or maybe more—depending on which part of the world you live in, the ‘like’ button will soon become a lovely way to say happy new year to your followers.
— Twitter (@Twitter) December 30, 2018
In commemoration of the 2018 Thanksgiving Day in the US, Twitter announced a lovely new animated turkey button to celebrate. The Twitter turkey love button appeared as GIF once you hit the like button—and besides that there is nothing more to it. Response towards the posts were varied at the time as users expressed how they felt about the GIF animation. While some users commended Twitter for rolling out the GIF to commemorate this year’s Thanksgiving day in the US, some would rather give knocks.
The New Year Easter Egg may generate similar mixed reactions as the last Thanksgiving animated turkey button, but it is thoughtful of Twitter to add a special way for people to wish their loved ones a happy new year.
In 2011, Twitter announced a new record set by its users in Japan during the New Year eve. Japanese Twitter users set aside the previous record for highest number of tweets per second (TPS) on New Year’s Eve just after midnight, sending a record 6,939 TPS. The previous high record was set during Japan’s win over Denmark in the World Cup last year when TPS reached 3,283. During one three-minute period on New Year Day, this record was beaten 68 times.
“Japan virtually shuts down as people spend the day with family and the people with whom they are closest”. Japan has a population of over 127 million people, many of whom call their friends and family to connect and celebrate. “Japanese mobile networks have been known to crash under the strain of this collective cheer. This year, on New Year’s Eve, many people turned to Twitter to celebrate”, Twitter wrote in a blog post.
Holiday periods such as the New Year, Christmas, and the Thanksgiving Day in America is always a busy time for Twitter users all over the world—so, it is not out of place to see Twitter rolling out buttons and customized GIFs to celebrate them.