Twitter is currently mulling over its current verification process to make it more open to everyone. What that means is that Twitter users irrespective of status will have access to its blue verified checkmark in front of their username.
During a Periscope livestream on Thursday, Twitter CEO Jack Dorsey said that the microblogging company is working to make the blue verified checkmark an option that everyone can take.
“The intention is to open verification to everyone,” Dorsey said. “And to do it in a way that’s scalable, [so] we’re not in the way and people can verify more facts about themselves and we don’t have to be the judge or imply any bias on our part.”
A small team has therefore been raised and tasked with the responsibility of reviewing the process as currently obtained. Dorsey admitted that the current verification process is confusing and interpreted differently from what Twitter intends it to be.
“The main problem is, we use [the checkmark] to mean identity, “he said per Engadget. “But in user research, users think of it as credibility, [that] Twitter stands behind this person and what they’re saying is great and authentic, which is not what we meant.”
Back in July 2016, Twitter opened the door wide open for anyone who wants to get its blue check mark. The company announced that application for verification on its platform was now open to anyone.
A blue check mark on your profile lets the world know that your account has been verified. It also shows or let people know that your account is authentic. “The blue verified badge on Twitter lets people know that an account of public interest is authentic.”
The company said it will consider accounts attached to a verified phone number and email address. On Twitter’s Help Center page, the company said users with bio, profile photo, birthday and website as well as “Tweets set as public in Tweet privacy settings” will be considered for the blue verified badge.
“We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification,” said Tina Bhatnagar, Twitter’s vice president of User Services per PR Newswire. “We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.”
The number of people having the verified badge in front of their accounts is pretty low. According to Twitter, only 187,000 of 310 million monthly active users on the platform had the badge at the time. That update indicated that the company was not doing enough to encourage some accounts enough and wanted certain things to change.
With Thursday’s announcement, it is pretty obvious that more still needs to be done, and steps are now being taken to change the way people view the blue check badge.