It also aims to connect with brands and content that you’re most interested in. It means that it’ll track where you’ve been and what you like. What’s more is that it’ll tell its advertisers this information.
By allowing the company to connect with those brands and personalize it for you, you’re also letting it share your information with advertisers on how you browse.
The updates will take effect on June 18. The social networking site also widened its privacy settings.
In this way, you can have better control of your privacy and allow you to stop the company from providing your information to brands.
One of the changes it has made is the length of time it stores your web data. The recent update will now be longer.
Each time you visit a website with an embedded Twitter share button, Twitter stores that information.
Right now, it saves it for ten days. However, when the updates start to take effect, the company will keep those details for one month or 30 days.
On data sharing, Twitter states:
“We’ve updated how how we share non-personal, aggregated, and device-level data, including through some select partnership agreements that allow the data to be linked to your name, email, or other personal information – but only when you give your consent to those partners.”
The updates will also affect its support on Do Not Track. In here, you stop ads from monitoring your browsing history.
However, with the recent update, Twitter said:
“Twitter has discontinued support of the Do Not Track browser preference. While we had hoped that our support for Do Not Track would spur industry adoption, an industry-standard approach to Do Not Track did not materialize. We now offer more granular privacy controls.”
Can you opt out?
Because the updates will only take effect next month, you can still opt out today through the Twitter app or the web. When you’re on Settings, go to Personalization and Data, tap or click the Disable button.
The company also updates its transparency policy. It states:
“We’re expanding Your Twitter Data to give you the most transparent access to your Twitter information to date, including demographic and interest data, and advertisers that have included you in their tailored audiences on Twitter. Each category of data will be clearly marked, and you will be able to view or modify this data directly.”
Even though you can opt out, Twitter states that it won’t remove you from the audiences of advertisers. It means that it has already shared your information with marketers. This information will be used for targeted ads.
The changes came after it has reported increased loss in its fourth quarter report. With targeted advertising, Twitter could somehow boost its revenue.