Twitter trialing Promoted Tweet Carousal—a new ad unit

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For the likes of Facebook, Twitter and Instagram, making every opportunity to make more profit through ads counts. Virtually every product being developed by these companies is geared towards making the most of these opportunities—and little wonder Twitter has decided to trial “Promoted Tweet Carousal.”

Promoted Tweet Carousal is Twitter’s latest attempt at winning the hearts of brands and advertisers. It is a service or feature similar to Facebook’s and Instagram’s carousal ads that has been largely successful.

“We are excited to announce we’re beginning to test the Promoted Tweet Carousel, a new ad unit that gives marketers a rich canvas for brand storytelling using their own Tweets or Tweets about their brand by users, who have given permission to the brand,” Twitter’s Revenue Product Manager Andrew Bragdon wrote in a blog post on Friday.

Still “available as a limited alpha to select managed accounts in select global markets,” Twitter’s latest effort could offer advertisers an excellent opportunity to include both their own tweets and tweets about their brands. That much we could pick from a blog post where Twitter’s revenue product manager Andrew Bragdon tried to explain what the service is all about. However, Twitter it seems, cares about how its users would feel with such service as Bragdon said brands still need to obtain “explicit permission” from its users before using their tweets.

How Twitter’s new Promoted Tweet Carousel works

Twitter’s Promoted Tweet Carousel is designed to allow advertisers to “curate tweets within a single swipeable ad unit.” This is geared towards enabling ad units, according to Bragdon to “tell rich and compelling stories. In a nutshell, advertisers will be able to leverage tweets with videos, images, or even text from their personal account. Marketers are also not left out as the blog post explained—they can now combine content from Niche creators with content from other people on the microblogging platform that have granted “the advertiser permission to use their tweet.”

Apparently advertisers and marketers are excited about Twitter’s new direction as regards ads. This will enable them to achieve their marketing goals—an effort that will also help Twitter to increase its revenue drive.

Big names are already identifying with Twitter’s Promoted Tweet Carousel—with Disney among the early birds to get on board. Disney is using Promoted Tweet Carousel to promote its upcoming feature film The BFG. Another big name that has decided to pitch its tent with the service is Volvo.

“How we communicate with our tribe needs to be just as innovative as the cars we build. We embrace platforms that have the same purpose as we do — putting people first,” said John Militello, Director of Marketing, Volvo Car USA. “Twitter’s new Promoted Tweet Carousel helps us show multiple videos within one unit, and this is a great opportunity for Volvo and Twitter to continue partnering in a way that doesn’t interrupt the user.”

It’s up to you as a Twitter user to grant or deny permission to advertisers to use your tweet for marketing purposes.

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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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