Apparently, Twitter does not seem bothered about the drop in user base as it continues to widen its appetite for streaming live sporting events. The microblogging platform has just landed a new deal with Adidas that will allow it to livestream high school football game—and of course, it is first of its kind for Twitter.
NFL games according to TechCrunch, has been attracting a lot of interest on Twitter. This has not gone without the attention of the microblogging platform. The “Friday Night Stripes” series will feature teams from California, Georgia, Florida, Nevada and Indiana, and will start on September 7.
“We’re thrilled to partner with adidas and Intersport to help fulfill this massive and untapped opportunity. Both have established credibility as creators in the high school sports arena, and with Twitter’s engaged audience, we’re excited to deliver eight live games that celebrate the unique, community-based passion for high school football on a national level,” said Andrew Barge, Head of Sports Broadcast Partnerships at Twitter.
The first game to be streamed live by Twitter will be between Cedar Grove of Ellenwood, GA and McEachern of Powder Springs, GA on September 7th just a day after NFL season opener. Other scheduled games will involve Indianapolis, Indiana high schools Ben Davis vs. Warren Central on September 14th Marietta vs. McEachern on October 12th, and Doral vs. Chaminade in Florida on October 18th. Other features will be announced in due course.
“We’re excited to be the first brand to live stream high school football games on Twitter and revolutionize the way fans can experience the game,” said Kelly Olmstead, VP of Brand Activation for adidas.
Twitter has been reshaping and repositioning itself to be one of the best places to be when it comes to live sporting events. The microblogging company over the years has been partnering with several media outlets to bring its users live sporting events—and now it seems things are beginning to take shape. A couple of weeks ago, Twitter announced that it will start alerting you to live events and present you with curated list of tweets at the top of your timeline.
The purpose for this, according to Keith Coleman Twitter’s Vice President, Product, is to help you find the most relevant tweets for ongoing live events. As you already know, Twitter is a place for live sporting events such as baseball and the NBA among others.
This will reduce the process of trying to find your favorite event on the platform. For instance, the update will make it easier for you to follow the NBA or any other event without the use of hashtags, relevant accounts or Moments to follow. Going forward, you will be able to find and follow those favorite events of yours in your timeline, notifications, and Explore. More interesting is the fact that Moments has now been redesigned to help you find everything you need in one place.