Vine is in its final moments as a Twitter pulls the plug on the popular short-video sharing app on Tuesday. Tuesday to be precise, is the day the app will stop performing the popular function of helping Twitter users share short videos on the microblogging platform.
Last month, Twitter announced it would be keeping the app; but this time as a Vine camera app. That announcement came months after the microblogging platform announced that it would shut down the Vine platform. This of course, didn’t go down well with millions of Vine users globally who have come to see the app as their favorite video sharing tool on Twitter.
Who would blame Twitter for taking such a decision—Vine was stagnant, and Twitter’s finances were not too encouraging. Besides, keeping the app was becoming too costly for the company; so a decision to reinvent or close it was perhaps, the best decision it could take at the time.
Those of you already used to sharing your short video clips on the Vine app won’t be able to do that anymore. However, you will be able to create and share your short clips on Twitter.
On Tuesday, Vine posted a worthy farewell message to its users on its Twitter account. In the short farewell video, Vine featured a Vine user, Peaches Monroee’s viral “eyebrows on fleek,” with a message: “You were all, truly, on fleek.”
In a short message posted on the app’s Help page, Vine said:
“On January 17 the Vine app will become the Vine Camera. We will notify you through the app before this happens. The Vine Camera will allow you to make 6.5 second looping videos and post them to Twitter, or save them to your camera roll in a logged out state. You will not be able to do any of the other things you can currently do with the Vine app. Once the Vine Camera is live, you will no longer be able to download your Vines from the app.”
Unfortunate you will not be able to download your Vines from the app on iOS and Android or the vine.co website from Tuesday. The company did warn users ahead of today’s shutting down of the app that they will not be able to download their Vines after today. It however, gave a grace period between when the announcement to pull the plug was made and today [January 17].
Going forward, Twitter has started looping videos shorter than 6.5 seconds; and this will be automatic, according to TechCrunch. This, according to the report, will not just be clips posted from Vine Camera, but any video, such as ones saved from other apps including Snapchat.
Vine was founded in 2012, but was acquired for $30 million by Twitter after the app’s reputation grew beyond the expectations of a lot of people. During the time of the acquisition, Vine gained 200 million monthly users and viewers; but soon experienced drop as some content creators moved to another platform.