Twitter wants more insight and context on trending conversations. It is adding new tweet collections for TV shows and Moments annotations to explain key features.
The social network wants to tap into its popularity to accompany TV viewing.
TV Show Collections
A Twitter research has shown that 60 percent of TV buffs in the US tweet their opinions about the shows they watch.
Twitter has decided to add event pages for TV show episodes. It allows the company to collect conversations into threads that are easier to follow.
“[Event pages] will go live 30 minutes before episodes air and compile tweets with hashtags and words related to the show, as well as talent names and handles,” reports AdWeek.
The new elements extend pages beyond hashtag listings.
“For example, instead of just following along with the hashtag #TheBachelor, this page will pull in tweets relating to things like #TheBachelor, #Bachelor, Chris Harrison, #GroceryStoreJoe, etc. For Game of Thrones, you no longer have to worry about refreshing #GameofThrones or #GoT – these pages will pull tweets around both,” says Twitter.
More people now watch TV while checking social network commentaries. A Facebook report shows how monitoring social apps is the most common activity while watching TV.
These social networks will tap into this trend to combine offline viewing and online interaction in one platform.
Twitter has yet to confirm if it will curate TV show feeds in real-time. If it wants to block spammers, it will have to intervene into trending conversations to help boost tweet engagement.
If you have interest in featured TV series, you will soon see links to relevant pages atop your timeline. You may also search for it using the show’s title.
Twitter is testing annotations in trends to clarify terms or elements and offer more context.
The new info panels give extra insight into different aspects of each story. It will help you track fast, evolving reports in real-time.
Twitter has to take this slowly. A misstep may show political bias in directional cues.
With misinformation and fake news rife across social networks, added context is a welcome addition to clarify trending stories.
It seems Twitter is continually working to boost engagement, and tap into real-time trends to optimize use.
Its efforts have produced positive results so far. The latest Twitter earnings report showed seven consecutive quarters of double-digit growth in daily active users.
These may look like baby steps, but each new element has made Twitter a more engaging, active platform.