Sports and entertainment is big business—Twitter knows this and is leaving nothing to chance to make its platform the right place for people to have fun. The microblogging company on Wednesday signed a new deal with a host of media companies to bring “hundreds of hours” of livestreaming and video highlights.
Sports and entertainment lovers in Asia Pacific will have access to hundreds of hours of live videos in that region. The company in a statement said it has inked deals with some partners to expand live sporting videos to both advertizers and people in that part of the world. The deal includes live videos from the famous UEFA Champions League, interviews and actions from Formula One and live Carpet events among other sporting events across the globe.
“We work with each of our partners to structure the deal where they’ll produce the content and then we put advertising around it, and then we work out a (revenue) share,” said Kay Madati, global vice president of content partnerships at Twitter, per CNBC.
Among partners announced by the microblogging company today include Sony Music, Indian film star Shah Rukh Khan’s production house, Red Chillies Entertainment, CNBC parent company NBCUniversal, FOX Sports Asia and VICE.
While Twitter continues to clear the air especially as observers begin to view its recent passion for live video streaming, the company does not deny the fact that its platform has become a major attraction for people looking for breaking news.
“When something happens in the world, it happens first on Twitter,” Madati said. “In the moment, the audience reacts on Twitter and we’re working directly with our content partners to be able to insert that video into the conversation that erupts on the platform.”
A couple of weeks ago, Twitter landed a deal with Adidas that will allow it to livestream high school football games—and of course, it is first of its kind for Twitter.
NFL games according to TechCrunch, has been attracting a lot of interest on Twitter. This has not gone without the attention of the microblogging platform. The “Friday Night Stripes” series will feature teams from California, Georgia, Florida, Nevada and Indiana, and will start on September 7.
The microblogging company over the years has been partnering with several media outlets to bring its users live sporting events—and now it seems things are beginning to take shape. A couple of weeks ago, Twitter announced that it will start alerting you to live events and present you with curated list of tweets at the top of your timeline.
“We’re thrilled to partner with adidas and Intersport to help fulfill this massive and untapped opportunity. Both have established credibility as creators in the high school sports arena, and with Twitter’s engaged audience, we’re excited to deliver eight live games that celebrate the unique, community-based passion for high school football on a national level,” said Andrew Barge, Head of Sports Broadcast Partnerships at Twitter.