Twitter reportedly working on a Snapchat-related video tool

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Credit: http://inboundmarketingconsulting.com/tag/twitter/page/8/

Twitter, according to Bloomberg, is working on a Snapchat-related video tool that will make it easier to post videos on its app. Citing people familiar with the matter, Bloomberg reports that the microblogging company is aiming to attract more users to its service.

Twitter has a working demo of the yet to be finalized camera-centered feature, people familiar with the matter revealed. What has not been made known at this time is the exact time or date when the feature will be launched. Things [the tool] could, however, change in the next couple of months, people familiar with the matter have said, asking not to be identified due to the fact that the tool hasn’t been made public yet. When launched, Twitter plans to attract people with the tool to share video clips of happenings around them.

One of the most difficult things to do on Twitter is sharing videos or photos. The new tool, however, will let users open the Twitter app, click the compose button, find the camera button, take the video or picture, and finally click on the tweet button. Ultimately, the new tool will help reduce the long processes involved in posting either videos or photos.

Twitter Lite, the lighter version of its app was recently extended to 24 more countries—a sign that shows that the app isn’t doing that bad. As a matter of fact, Twitter may have found a way through that app to swell its userbase, which has stalled for a while.

Twitter Lite was launched last April as an app to help minimize data usage and enable faster download. The app has proved to be generally reliable in areas with poor internet connection, and work even when the connection is poor. Despite boasting some of the key features you would find in the primary app, Twitter continues to improve Lite by adding some more features.

The 24 countries where Twitter Lite can be used, according to Twitter’s Product Manager Jesar Shah include Algeria, Bangladesh, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Egypt, Israel, Kazakhstan, Mexico, Malaysia, Nigeria, Nepal, Panama, Peru, Serbia, El Salvador, South Africa, Thailand, Tunisia, Tanzania, and Venezuela.

The 24 countries are generally listed among regions where internet connection is not that reliable. What that means is that Twitter users in those countries can download the app directly from the Google Play Store and start tweeting.

Here are some of the features of the Twitter Lite:

  • Loads quickly on 2G and 3G networks, and offers offline support in case you temporarily lose your connection.
  • Minimizes data usage, and offers a data saver mode to download only the images or videos you want to see.
  • Reduces install size to under 3MB so it doesn’t take much room on your phone.

According to Jesar Shah Product Manager Twitter Lite, tweets sent from Twitter Lite has risen more than 50 percent. This has encouraged the company to improve upon its performance by adding GIF search, ranked Home timeline, and more features.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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