Twitter’s Moment is going away—and will be replaced by a new feature called Explore, the company said in a statement on Thursday. A few Twitter users had spotted the Explore section replacing Moments on Wednesday.
Confirming this change to Mashable, the microblogging company said:
“As part of our continued efforts to make it easier to find what’s happening on Twitter, we’re testing a new tab for content discovery.”
Apparently, Twitter is adding this new feature to help new and existing users discover what’s happening on the platform. Explore will enable users to better and easily discover content. Currently being tested, Twitter’s new feature [Explore] will appear only in Twitter’s iOS and Android apps, and will highlight topics and search along with Moments.
Just to make it perfectly clear, Twitter is not getting rid of Moments; but will now be de-emphasized in favor search and trending topics. Explore is designed to bring search and Moments together in a way that looks almost similar to Instagram’s Explore tab. The new feature will also display important live videos at the top of the feed.
“Until today, you had to go to a few different places to find each of these experiences. As part of our continued efforts to make it easier to see what’s happening, we’re bringing all these together. Very soon, you’ll be able to find trends, Moments, search, and the best of live video, all within the new Explore tab.
“Over the past year, we’ve been exploring different ways to make it simpler for people to find and use trends, Moments, and search. During our research process, people told us that the new Explore tab helped them easily find news, what’s trending, and what’s popular right now.
As a matter of fact, Twitter Moments is still rolling out in a handful of countries outside the US. To clear any doubt, Twitter has made it very clear to its users that Moments is not going away. The company said “we’re just making it easier to find what you want.”
Twitter opened up Moments to everyone on the platform in September, and created a new Moments counter, which was added to the profile of its users alongside a ‘create a moment’ button added on Twitter desktop. Once you click on it, you will be able to add various tweets for your moments. You can also add a cover photo to go with it, add tweets you have liked or search for others throughout the platform.
Explore is rolling out to both iOS and Android users in coming weeks, Twitter said.