Today, Twitter released a new feature — Happening Now. Its primary goal is to make Twitter more accessible to newbies. In this feature, users can read groups of tweets of a particular topic. It starts with sports. But it’ll expand to other areas, such as breaking news and entertainment.
Twitter’s Happening Now is similar to Moments, which also offer a way for users to know more about a topic across several categories.
However, Twitter Moments and Happening Now are different. The former focuses on curated tweets that can tell a story. The latter, on the other hand, will give you a dedicated timeline of tweets that are all related to the event.
Because Moments are usually visual, they’re similar to Instagram’s Stories or Snapchat’s Stories.
Twitter provided a demo of the latest feature by posting it to its official Twitter account. At the top of its timeline, you’ll find Happening Now events for NBA, NFL and MLB games. To find out more about those events, you can swipe horizontally. Each event has a title and an image.
Tapping in a game will let you see more of it as it shows the current score which appears at the top of the timeline that contains real-time tweets of the events.
Happening Now is just another way to find out more about certain events. Twitter has other ways to tune in to live events. You can use its live video streams or follow an event’s hashtag.
This feature is built through Twitter’s understanding about sorting tweets associated with an event. All tweets are displayed in newly customized timelines. Unlike Moments, Happening Now doesn’t depend entirely on a hashtag.
In the demo, Twitter shared a tweet with reference hashtags related to the event. But some tweets talked about the match in plain text.
Nonetheless, Twitter is truly making its service more useful for sports fans and newcomers who want to know more about a specific topic and not just people.
In 2016, it updated its homepage to cater to logged-out users. In this way, they could look into various categories of this social media, like News, Sports, and Entertainment. They can also view Moments.
Earlier this year, it enhanced its Explore section to assist users in finding trends, videos and Moments. This latest feature will surely appeal to newbies because they don’t need to track hashtags, follow specific customized lists or relevant news on Twitter. However, it may irritate longtime users.
Some users feel like their timelines are bombarded with features they don’t need. This social media has already Moments. It’s a new curation tool, but it’s now buried in the search tab. Twitter has Highlights. It’s an Android-only feature that’s similar to Moments. However, it offers a more personalized tweet.
With these features and suggestions, the service is slowly losing its simplicity to make it easier for newcomers to use. All of these new features have the same motive. That is to make Twitter more welcoming to newcomers and become more useful for existing users.
Unfortunately, none of these features truly stand out.