Twitter is a place where you would normally go when you want some breaking news. As a matter of fact, millions of users got hooked to the microblogging platform during the last US election in order to get regular updates. Twitter wants to capitalize on this, and has partnered with local news stations to livestream major breaking news, reports Buzz Feed.
Twitter, according to Buzz Feed, has started to show live, local news broadcast in a new livestreaming window seated next to its timeline during major breaking news events. A spokesperson for the microblogging company has already confirmed this to Buzz Feed. According to the spokesperson for the company, Twitter will rely on a set of partnerships with local news stations to select the live footage.
“We’re continuing to work on new ways we can surface credible and relevant information to help people stay informed. By pairing live video with the conversation on Twitter, there is no faster way to see what’s happening in the world,” Twitter video GM Kayvon Beykpour said in an email, per BuzzFeed.
On Wednesday, the social networking giant showed a livestream of the Miami WSVN7 next to the timelines of its US users as the news station covered the Broward County Marjory Stoneman Douglas High School shooting in Florida.
When you click into live videos appearing on the Twitter home timeline, you will be brought to a custom timeline that places selected tweets about the news events next to it—this is done according to algorithm.
Last month, Facebook took the place of Twitter when it became the media outfit that streamed the 2018 Golden Globe Awards. The Golden Globe Awards is regarded as one of the biggest gatherings of Hollywood greats, and was broadcast live on Facebook on January 7, 2018.
The two-hour event was shown live, and featured A-list stars in red carpet and more. The event was streamed live on the social networking giant’s platform between 6 and 8 p.m. ET on January 7, while the actual broadcast of the awards was beamed immediately after on NBC from 8 to 11 p.m.
Still on partnership, Twitter partnered with CBS prior to the 2016 US election to livestream the Republican and Democratic national conventions.
Millions of users watched the streams on both mobile devices and the Web using the microblogging’s Live platform. The tool was tested by Twitter during the Wimbledon finals in 2016, and users were able to watch the national conventions of the two political parties in similar way. Videos were on the left or top, while a series of adjoining tweets with relevant hashtags were shown on the page.
The political event also served as a big occasion for Twitter to attract new users as the livestream was available to everyone—including those without accounts on the platform.