Twitter has brought out improvements for tweet expansion and previews of images, videos and stories from its 140-character limited messages.
The micro-blogging site teamed up with companies such as the Wall Street Journal, Time and TMZ to capitalize on the new interactive expanded tweets, which allows users to watch videos directly from Twitter or preview the aforementioned publications’ latest posts.
“When you expand a tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer,” said Michael Sippey, director of Twitter’s product team explained. “You can continue to read the article, follow these accounts, and reply, favorite or retweet the tweet.”
For those who want firsthand experience on the updated service, it is now available on Twitter and its mobile site. Android and iOS devices will soon receive an updated mobile app with the network’s new features. Twitter hopes its partnership program with the media will flourish, which means it could sign up other online publications and blogs in the near future.
The service is currently only available in the US for now.