Recall we brought you a report earlier in the year about Twitter’s plan to offer some of its services to users for a small fee. The microblogging company carried out a small survey back in March to find out if users will be willing to pay a small amount for some of its services or features. Well, it seems everything is taking a new shape as TechCrunch and other social media blogs are reporting that Twitter is testing a paid subscription service that will cost $99 per month.
The plan could appeal to brands and some big-time Twitter users who might view it as an opportunity to reach out to not just many people, but the right people on the platform. The subscription service was first spotted by a Twitter user Matt Navarra when he received an email from the microblogging website. Navarra received the email as a past Twitter Ads user.
The subscription service, according to report, “automatically amplifies your tweets and profile” a full 30-day period. You will be able to see stats that include engagement, campaigns, followers, and additional reach.
Subscription, according to Twitter, cane be cancelled at any time; but subscribers to the services won’t be charged for using the service within the 30-day test period. Want to test the new feature? Well, that depends on how lucky you are because you will need an invite to be able to access it since it is still in beta stage.
A copy of the survey distributed by some Twitter users last March showed that the service will enable users to monitor multiple timelines from multiple accounts and from multiple devices:
“This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard. It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.”
As part of its revenue generation drive, Twitter is reportedly going head-to-head with Facebook to determine who wins the right to stream next year’s FIFA World Cup scheduled to be hosted by Russia.
The two companies are set to spend millions of dollars to win the rights to stream the event that will see teams from 32 countries compete for the coveted trophy.
Citing two people familiar with the matter, Bloomberg reports that both Facebook and Twitter are prepared to part with tens of millions of dollars to win the race to broadcast the event to millions of homes across the world. Not much details were made available by the sources whose identities were not revealed by Bloomberg. Talks are said to be ongoing and private, and the two people refused to provide further details. However, Fox Sports has not decided on which of the two social media platform to sell the exclusive rights. It has also not made up its mind whether to sell the rights to one buyer or to spread them around.