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Twitter founders Evan Williams and Biz Stone have set into motion two social sharing websites they hope will share a similar road of success with their micro-blogging brainchild.
The Obvious Corporation, the money fund and parent company founded by Williams, Stone and Jack Dorsey, launched sharing websites Branch and Medium with high expectations that both will immediately gain traction on the market. The sites are essentially sharing destinations.
Branch, pitched as “a new way to talk to each other”, allows users to create conversations/chats with tree-like diagrams that carry links and discussions without losing equilibrium.
At first sight, Branch is composed of linked chats that depend on opinions from experts, which is not as easy as it sounds in the Internet. While Branch has already lived online for some time now, The Obvious Corporation decided that now is the time to pull it out of private beta and open its doors to new members. Despite that, Branch still requires an invitation to join.
“We value the diverse perspectives the internet gives us access to, but we also know that too many voices can make things noisy. So on Branch, you can pick who you talk to-but, like blog posts, branches are public, so you don’t miss out on the openness of the web,” wrote Josh Miller, head of product at Branch, in a blog post.
“And we’ve recently added a feature called ‘branching’ to the product; it’s like Github’s forking meets traditional threading. We know it’s important to be connected to the rest of the web, so we made sure you can grab anything from the web, talk about it with anyone, and publish it anywhere.”
Medium, a site personally ushered in by Evan Williams, comes with a Tumblr atmosphere but actually makes it simpler to share various items such as links and photos. It can be enabled or disabled as configured by the user. However, Medium is still in beta development and closed to the public. Medium, just like Branch, is invite-only for now.
“Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. All posts are organized into ‘collections,’ which are defined by a theme and a template,” said Williams.
“Together, the contributions of many add up to create compelling and useful experiences. You may be inspired to post one time or several times a day-either way is okay. If you’re more ambitious, you might create a collection of your own.”
Image: Joi Ito via Flickr (CC)
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