Twitter recently enticed SMBs, or small and medium-sized businesses, with a blog post showcasing survey results showing how Twitter “followers” are converted into customers for these firms.
Market Probe International, a research firm, conducted the survey for Twitter. The respondents are five hundred people over 18 years of age living in the United States and United Kingdom, and they all follow small and medium-sized businesses at present.
According to the survey, SMBs that have followers on Twitter enjoyed sales increases and endorsements. In particular, 72 percent of people are more likely to buy from an SMB in the future if they have followed or interacted with the business through Twitter.
Furthermore, 82 percent of respondents are more likely to recommend an SMB if they have followed the firm’s Twitter account. In addition, 86 percent said they are more likely to go to an SMB if it is recommended by a friend through the social networking site.