The PGA Tour has announced an extension to its broadcast partnership with microblogging platform Twitter. The Professional Golfers Association announced the deal via Twitter and on its official website.
The extension means that Twitter will now be allowed to “distribute, on a free basis, nearly 140 hours of live competition from PGA TOUR LIVE across 28 tournaments during the 2018-19 PGA TOUR Season.”
According to a post on the PGA website, the new agreement will allow Twitter to stream the first 60 to 90 minutes from the morning hours of all four rounds of PGA TOUR LIVE’s Over-The-Top (OTT) subscription window, on a global basis. Addition to that, Saturday and Sunday morning coverage will “result in the most live PGA TOUR content ever offered on Twitter.”
We are excited to announce we have extended our live streaming partnership with @TwitterSports through 2020.
— PGA TOUR (@PGATOUR) January 7, 2019
“The evolution of our streaming partnership with Twitter over the past three years has led to extraordinary feedback from our fans globally,” said Rick Anderson, Chief Media Officer of the PGA TOUR. “We continue to reach an ever-growing young, diverse and loyal audience allowing us to expand and improve the product with live programming, real time highlights and video-on-demand content.”
Live streaming by Twitter will begin at the Desert Classic in Palm Springs, California, on January 17-18, while the four-round coverage on Twitter will begin at the Farmers Insurance Open in San Diego. The season will be brought to a close with the streaming of the TOUR Championship in Atlanta.
“We’re thrilled to grow our lighthouse collaboration with the PGA TOUR, bringing even more content to passionate golf fans around the globe,” said Kay Madati, VP and Global Head of Content Partnerships at Twitter. “We saw tremendous excitement and growth in 2018 around golf conversation and sponsor enthusiasm for PGA TOUR content on Twitter. This year, we will reach and continue to serve highly engaged golf fans every day throughout the PGA TOUR season by pairing those conversations with live programming and real-time highlights, all in one place on our platform.”
NFL games which has been attracting a lot of interest on Twitter has not gone without the attention of the microblogging platform. The “Friday Night Stripes” series started featuring teams from California, Georgia, Florida, Nevada and Indiana, and kicked off on September 7 2018.
Twitter has been reshaping and repositioning itself to be one of the best places when it comes to live sporting events. The microblogging company over the years has been partnering with several media outlets to bring its users live sporting events—and now it seems things are beginning to take shape.