Twitter’s revenue drive is takin a new dimension as the microblogging company is conducting a survey to find out if users will be open to the possibility of paying for some of its premium features.
The new survey, according to The Verge, is aimed at finding out if users of the service would be willing to pay for premium features like analytics, timely news alerts, and tools for composing posts in TweetDeck; an app it acquired in 2011.
Per The Verge, some Twitter users started tweeting screenshots of the survey and a mock-up of what the premium version of Twitter could look like if the plan gets an all-clear. The report further adds that the proposed advanced features could be contained within TweetDeck, while the core service would remain free for everyone.
Confirming the story to The Verge, Twitter said:
“We’re conducting this survey to assess the interest in a new, more enhanced version of TweetDeck,” a spokeswoman told The Verge. “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make TweetDeck even more valuable for professionals.”
Twitter is still in the process of testing the waters; which of course, means its developers haven’t started working on the service. If all goes to plan with the survey, it won’t be long before the service hits the limelight—and could serve as additional means of generating revenue for the microblogging company.
Below is a copy of the survey being distributed by Twitter to users as obtained by The Verge:
“Twitter is considering offering an advanced TweetDeck experience, with more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker, to gain more insights, and see the broadest range of what people are saying on Twitter. Whether you use Twitter for work or just want to be more informed on the latest news, sports, entertainment, political viewpoints, and information in today’s world, this advanced TweetDeck experience will be designed to help you get even more out of Twitter.
This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard. It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.
It would also offer extra features such as advanced audience insights & analytics, tools to monitor multiple timelines from multiple accounts and from multiple devices, including mobile, all in an ad-free experience.”
TweetDeck was the biggest app outside the Twitter main app, and didn’t come as a surprise that Twitter pay $40-$50 million to acquire it six years ago.
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