Twitter character count officially expanded to 280 per tweet

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Credit: http://www.adweek.com/digital/twitter-is-testing-a-feature-that-lets-brands-automate-their-promoted-tweets/

It’s official, and is now available to everyone; Twitter’s 140-character limit has now been expanded to 280 starting from Tuesday. The microblogging platform first gave an indication that it was working on expanding its character limit beyond the 140 limit to 280 last September, but has now followed that up by making it officially available to every user, except to those in Japan, China and Korea. Those three countries will continue to tweet in their respective languages within the old character limit of 140 for obvious reasons—“cramming is not an issue in these languages”, Twitter said.

Twitter said it’s “tweeting made easier,” according to the heading of the post announcing the expansion on its official blog. While the new 280-character limit could offer a bigger opportunity to say more than a few words in one tweet, it certainly could make conversation boring. It would sort of reduce or kill creativity and ability to be direct in your tweets; but of course that’s just my opinion. Twitter, however, has a different view and seems to have taken a few things into account when running the test for the 280-character limit last September. Aliza Rosen Product Manager explains:

“We saw when people needed to use more than 140 characters, they Tweeted more easily and more often. But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained.”

Nonetheless, it is a win-win situation for most marketers who will henceforth have more characters to express themselves. On the contrary, majority of users won’t find it amusing because more boring sales tweets will now be forced down their throat. Words that easily could have been compressed into 140 characters or less will now be a common thin on timelines.

The question is, why say in 280 characters what you can conveniently tweet in 140 characters or less? It’s up to the individual not to abuse the opportunity this expansion brings to all users.

Last March, Twitter announced that @username will no longer count towards your tweet’s 140-character limit. That in itself was one of the early signs that the social media giant was edging towards getting rid of its old ways.

That change affected both the web and mobile versions of Twitter. That new interface freed up more characters for you to express your thoughts and feelings on the microblogging platform.

That change according to the company, was in response to various calls and feedbacks it got from users who have been clamoring for changes to its 140-character limit. Product Manager, Sasank Reddy said the feedbacks showed that people engaged in more conversation on its platform more than ever. This is true especially when you consider the fact that more room was provided for people to express their thoughts and views.

Now that we have the 140-character limit expanded to 280, what difference would it bring to the way you tweet? Remember that you can share your thoughts with us about this story and let us know how Twitter’s new update affects the way you communicate with others on the platform.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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