Every Twitter user is familiar with the little blue bird, which is the trademark of the popular social network that features a microblogging platform.
Well, recently the little bird has gone over some slight changes, which is no doubt part of the site’s bigger plans. If a person looks closely, gone are the bubbled wordmark and the small letter “t.” In addition, the little bird is now looking up at the sky, no doubt ready to soar to greater heights.
The makeover may not be so obvious to all, but Twitter has definitely been evolving. It started out as a mere startup before, and now, it has become a powerhouse. It has joined the ranks of other brands that are recognized worldwide, such as Apple, Nike, and even Starbucks. Indeed, it has become a force to reckon with in the social networking world as well.
Twitter has now expanded its cluster of accounts, trends, and tweets to 50 more countries. Furthermore, in June it introduced the Twitter cards, which are basically innovations for expanded tweets that can be used by people to access more multimedia and content on their computers and mobile phones. Notably, Twitter director for consumer products, Michael Sippey, explains that the creation of new features is a significant step for the platform. Likewise, he stated that their goal is to design apps that can operate within Tweets.
Twitter vs. Tumbler
Meanwhile, Twitter’s competitive edge is also starting to show, as indicated by a case with Tumblr, another microblogging site. Apparently, these days Tumblr users are no longer able to see their Twitter followers from their dashboard. This can be seen as an attempt by Twitter to “protect” its users. Nonetheless, even if Tumblr users are no longer able to follow Twitter through its platform, they can still see Facebook pals and other friends via their address book on Google.
Slowly but Surely
Remarkably, Twitter has been dubbed by The New York Times writer Nick Bilton as the proverbial “tortoise” who slowly but surely won the race. On the other hand, Facebook is being pitted as the competitive “hare.” Indeed, Twitter’s rebranding soon after Facebook’s IPO disaster appears to be a very strategic move. The network definitely looks set for greater developments, and the little blue bird is not so little anymore.