Twitter will also stream sports, concerts and fashion shows
Last week we mentioned Twitter’s plans to host 24/7 streaming video, after the end of the deal with NFL. And it seems that Twitter is bringing the streaming feature much sooner that expected. According to a report from the Wall Street Journal the social media platform teamed up with Bloomberg, the financial news website, to broadcast news around the clock. But this deal was only the beginning.
Many reports state that Twitter has deals for daily and weekly programs from media outlets like BuzzFeed News, The Verge and Cheddar. Twitter viewers might also enjoy games from the WNBA and MLB, concerts from Live Nation, fashion shows from IMG and award shows from MTV.
Of course the deal with Bloomberg has the spotlight, for the time being, because they create a service that will stream news produced only for Twitter 24 hours a day, seven days a week.
Bloomberg Media’s chief executive officer, Justin Smith said (via WSJ)
“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network.”
But in order to present the service to the world there have to be some arrangements. First of all the channel doesn’t have a name and it is going to start broadcasting this fall, approximately. The video footage will not be related with Bloomberg’s program but it will contain live news footage from Bloomberg’s offices from around the world.
AntHony Noto, Twitter’s chief financial and operating officer said about the collaboration:
“We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with.”
Now, if you are still wondering why Twitter is investing so much on live broadcasting it seems that it can bring the much needed revenue to the social media platform.
Justin Smith says that many Twitter users combine two major activities: watching a live event or TV and tweet about it. If you merge these two you might get a recipe for success. He says: “Viewers have already embraced a multistream experience with live events and marrying those experiences seemed like a very powerful thing to offer to consumers.”
But, there are some huge questions. Will Twitter be able to keep users for a really long time on the platform and will the live streaming service will be successful enough and gather ad revenue? Well, only time can tell.