Twitter has come up with an advertising tool that allows businesses to aim tweets to specific users.
The micro-blogging site’s new tool works through the user’s geographic location. Kevin Weil, product manager of Twitter, said locating users will be in terms of whether they are logging in the service using mobile devices or personal desktop computers.
“Today we’re introducing targeted Tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a Tweet to all followers,” noted the product manager in a blog post on Thursday.
Weil explained that the new service will allow companies to reach target regions that they want to specifically offer their products or services with and screen out those who they do not cater.
“Until today, it’s been impractical to send these kinds of highly tailored Tweets, since there was no way to reach people in New York without also reaching followers in Norway, Nebraska and Nigeria who can’t take advantage of your offer.”
According to the fast growing social network, the new feature will also allow international brands to send custom-made tweets in different locations at different times depending on their scheduled date of launch in a specific country.
In addition, Weil reported that screening can also be done from one device to another.
“Mobile app providers who only want to reach customers on one device can do so without also sending the message to desktop users,” he said.
International brands, such as Coca Cola and British Airways, have become testing samples for Twitter’s new advertising tool, which ran for several weeks. Access to the feature can be done through the recently improved tweet box at ads.twitter.com, catering to all advertises worldwide.