It might not seem as “big” as other social networks, but Tumblr, a microblogging platform, is fast becoming a force to reckon with. A new survey reveals that more people are actually using the seemingly fledgling network, as opposed to Facebook.
The Latest Findings
According to a recent article in the New York Post, a survey shows that majority or 59% of respondents use Tumblr on a more regular basis than Facebook. The survey, which was commissioned by American-based “seed accelerator” Y Combinator, involves participants whose ages ranged from 13 to 25 years old.
Moving beyond Facebook
Meanwhile, a representative from the research firm, eMarketer, shared that today’s marketers are obviously moving beyond Facebook and onto other social network. Of course, this does not mean that Facebook is no longer effective. Rather, it is an indication that digital users these days are “more fragmented” than in the past. Hence, there is the need to diversify into other social networks as well.
Tumblr vs. Facebook
Tumblr is basically a blog-like platform that is utilized for sharing all sorts of pictures. Just recently, it was included in the top 50 most visited sites of the year 2012. Facebook, on the other hand, is still going strong with more than 1.1 billion users logging in per month. Still, in the last few months it has been going through some rough times, facing issues pertaining to the influx of advertisements, changes to privacy settings, and a not so impressive performance on the stock market.