Running a social media campaign may be at the forefront of many brands’ minds, but creating an approach to ensure it is a success is even more important, especially as the social space becomes increasingly populated.
Social media is now being used by many brands and companies, and the variety of platforms to choose from means that no matter what a brand represents, there is likely to be one to meet its needs. As they account for the highest number of users, Facebook, Twitter and Google+ tend to be seen as the giants of the industry, but others, such as LinkedIn and Pinterest, can also be used.
There are a variety of ways to run a successful social media campaign, from developing creative content and launching competitions, to measuring data and strategic planning. In order to effectively run a social media campaign, these are the top ten tips for success:
1. Keep content interesting – Encourage users to engage, by creating content that’s interesting and relevant to the brand’s messaging. Assets, such as imagery, links, and videos, can all help to enhance posts and make them all the more attractive.