We’ve witnessed several social media fails this year. These fails are the result of miscommunication, a sense of urgency, or they just want to gain attention.
Some brands are concerned about how frequent they must post. But they don’t implement tactics that can ensure the quality of their post.
What they don’t realize is that one social media fail can cause irreparable damage. Even if the posts have been deleted, they never truly die.
It’s easy for a small error to have big effects on brands and individuals. Check out these major social media fails on Twitter this year.
1. Senator Ted Cruz liked a pornographic tweet
In September 2017, Senator Ted Cruz’s official Twitter account “accidentally” liked a lewd tweet. Liking a post on Twitter won’t get necessarily shared. But the post was shown on Cruz’s verified profile causing awkward screenshots from his followers.
Later on, his senior communications adviser stated that the offensive tweet has been removed and reported to Twitter. Although the adviser didn’t say what really happened, the statement implied that someone with no authority to access the account might have accessed it.
The senator explained that some people on his team could access his official Twitter account. It appeared that a person accidentally hit the like button. It was a staffing issue and wasn’t deliberate, he further explained.
But this social media mishap was awkward to the senator as he supports conservative family values. He also supports the banning of sex toys in Texas.
“Despite the constant negative press covfefe,” as tweeted by Donald Trump. No one knew what covfefe was. If you looked it up in the dictionary, you wouldn’t find anything. But it became a word now because of the Trump effect.
And that tweet puzzled his millions of followers on Twitter. Some were also concerned.
It was active on the president’s personal account for a few hours before it was deleted the following morning. Then, he replaced it with
“Who can figure out the true meaning of “covfefe” ??? Enjoy!” – Donald Trump
The fact that it wasn’t removed and stayed there for a long time caused some confusion to others. They were trying to work out what the word meant.
Then, a US comedian observed that covfefe.com was no longer available. In the past, Donald Trump used Android and Apple devices. However, the said tweet was sent through the Twitter app for iPhone.
In a report by Axios, the president is using an iPhone. And there’s only one app installed — Twitter.
“Trump himself has been pushing staff to give him more free time. But staff does everything it can to load up his schedule to keep him from getting worked up watching cable coverage, which often precipitates his tweets. It has worked well overseas so far.” – Axios
3. McDonald’s Attacked the US President
In March, the official Twitter account of McDonald’s tweeted: “@RealDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back, also you have tiny hands.”
But the company apologized for the tweet. According to its investigation, it was discovered that the account was hacked. It has taken swift action to secure its Twitter account.
However, the tweet remained live for 15 minutes. During this time, the said tweet was pinned to the top of the company’s Twitter page.
4. Fox News’ breaking news about Trump’s spending weekend in the White House
It shouldn’t be breaking news, but Fox News decided that it should be. But it turned out that the president was not in the White House but was golfing and watching TV at his national golf club in Virginia.
5. CNN Mixed up Faith Evans with Faith Hill
Although both are great singers, they’re different people. But in February, CNN tweeted that Faith Hill would release an album of duets with the late singer, Notorious BIG, who died 20 years ago.
Faith Hill responded with “awesome.” But CNN posted the wrong Faith. Instead of Faith Evans, it was Faith Hill. The right Faith would be releasing a duet album in May to honor her former spouse’s 20-year death anniversary. In CNN’s full article, however, it got the right Faith.
Ten minutes later, CNN issued a correction. But it left the original tweet. Then, Faith Evans responded to the mishap by retweeting the post with a pair of eyes emoji. She seemed on board with the idea of Faith Hill and the late rapper’s duet with a tweet: “This sounds awesome.”
Fans of the musicians reacted to the blunder. One person even tweeted that CNN must hire more black people to avoid mixing up singers.
6. Sean Spicer might have tweeted his password
Cyber experts warned people to be careful about the use of their passwords. Last year, Facebook’s co-founder, Mark Zuckerberg, made it easy for cybercriminals to hack his account by simply using “dadada” as his password. But at least he didn’t post it on his account.
Sean Spicer, on the other hand, might have posted his password by tweeting it to his 200k followers. The tweet that read “n9y25ah7” could be his Twitter password as it fit the criteria requiring a minimum of six characters.
With that tweet, Spicer was mocked. However, because he has a reputation for being a bumbling joke, people just moved on. However, in a story by Lawrelai Bailey, it stated that the text “n9y25ah7” was connected to a bitcoin transaction occurring on the day that Spencer sent the tweet.
“This is part of a bitcoin transaction. From bitcoin address 19FkmhHEzgCXKfALXhahuCTDVcRnxT41MK to bitcoin address 1MNDjuPfXt3B66cWPaC17qFLkwd3usufT5 in the amount of 1.13 USD. The money came to the sending account 3 days before, for the exact sum of 1.14 USD at the time of this writing, .01 USD was used for the transaction itself.” – Patribotics
But some people argued about the said post. The Bitcoin lead could be nothing. And we’ll have no idea what Spencer’s tweet truly was.
These gaffes could have been prevented if the social media managers checked and doubled checked what they have posted. Most social media managers are handling personal and company accounts. That said, it’s more critical for them to ensure that they’re sending the right message before their post reaches thousands or millions of their followers. If not, they could be losing or hurting their brand.