There’s definitely such a thing as too much information – especially when it comes to the internet. You whip out your laptop and go online with the modest ambition of answering a simple question, and the next thing you know you’re buried in an avalanche of opinion, trying hard not to suffocate.
It’s not necessarily that you can’t find that answer you need. It’s that, in your research, the act of reading through the world’s accumulated knowledge on a topic inevitably highlights a whole world of issues you’ve never even thought about. All of a sudden you’ve got more questions than answers, and the uncertainty can be crippling.
This is especially true when it comes to social media marketing: the area is so new for so many that sorting sound advice from unsubstantiated guesswork can be a major challenge.
So, here are some of the top social media blogs for helping your company get along with social media. As social media is playing an ever-greater role in the marketing strategies of many companies (whether they be large or small) – and as more people are using social media on their laptops, ultrabooks, tablets, and smartphones – it is important to make sure that you can target your prospective customers through social media
For general info about the world of social media, you can’t do much better than SocialMouths. Run by the charismatic, experienced pro Francisco Rosales, this blog presents top advice in a conversational and approachable way.
The site has won numerous awards, and it offers advice on every facet of the social media marketing industry. Incredibly useful for the less experienced looking for an expert insight. Other brilliant expert blogs come from Heidi Cohen and Jeff Bullas.
Run by a small but enthusiastic team, Hubze simplifies the world of social media, which makes it perfect for beginners or for those more experienced users who have stumbled upon a new area of social media and would appreciate some guidance and support.
And it’s not limited to a blog either; there are videos and podcasts, and the company even offers its own Facebook apps – so whether you are on your tablet or smartphone, you will still be able to access their content and improve your work with social media.
If you’re looking to improve your own blog, the blog at Pushing Social has a wealth of information about how to improve its quality, accessibility, visibility, and – ultimately – its popularity.
If it’s inspiration you’re looking for, ViralBlog is a must. As a general format, it provides constantly updated opinion about the latest viral ideas, trends and strategies.
This blog keeps you up-to-date on what’s hot in the world of social media. Best of all, you can set up email alerts to let you know when there are posts most relevant to your interests.
A different spin on things comes from Marketing Tech Blog. Here, the emphasis is on technology – both how it influences the world of social media and how it changes how you should approach social media marketing.
Perhaps more appropriate for the more experienced social media marketer, there’s loads of info about the science behind the marketing.