Do you know that more than 93% of sales executives don’t have any formal training in social selling? Although social media selling is a game changer for SMEs, it is also important to note how complacent a brand can become on social media. As a result, complacency often leads to irrelevant or poor quality leads, which do little to boost your sales.
54% of social media sellers claim that social media has helped them close at least one conversion successfully, while 10.8% report closing five or more conversions. Hence, if you are not part of this cycle, here are some mistakes that you are making on social media.
No Clearly Defined Audience
The shotgun approach doesn’t go well with social media. Too many gimmicks may connect you with a large audience on social media, but not as many qualified leads. Visit Google Analytics and find out what channels drive the most traffic in the Acquisition tab. Also, conduct social media analytics on a regular basis to determine engagement metrics. To attract quality leads, you have to revamp your social media strategy by assessing your current situation.
Not Spending Enough Time Engaging
Jill Konrath claims that top marketers spend six hours a week on LinkedIn alone. If you have a Facebook, Twitter, and LinkedIn profile, dedicate most of your time in engaging your audience through conversations, chats, Tweets, and groups. This allows you to connect with potential leads in your demographic market. Ideally, spend 2 to 3 hours on social media for engagement and 4 to 6 hours on marketing.
Poor Content Promotion
Headlines matter in attracting traffic to your social media posts. If your posts simply have a URL in them, you are failing to convert quality leads; it’s as simple as that. Good content that is accompanied by text that entices the users to click; is what helps you direct more traffic and potential leads to your website. Place your content ads on sites that cater to your demographic region for increased visibility.
So have you realized the mistakes you’re making? Leave us your thoughts in the comments’ section!
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