Shopping online is ultra-convenient. And many companies know it. The growing demands enable businesses to innovate and deliver features to their platforms.
Last year, Google stated that the number of people using their mobile devices to search for products is higher than the number of individuals who are still using the desktop for product searches. That’s why the eCommerce industry puts mobile commerce center and focus on improving the mobile shopping experience.
That said, if your eCommerce isn’t using a mobile-first approach to your shopping feature, then you’re putting your company at a competitive disadvantage.
Another trend to look out for is the social commerce. It’s getting more and more popular. In fact, the majority of online shoppers are influenced by social media.
Then, companies that utilized social commerce reported an increase in the number of new customers from various social networks. The reason for this is that social commerce provides ultimate convince as it allows customers to purchase a product directly from the company using their favorite social media channel, instead of going to a separate website or app just to buy an item.
The good news is that most eCommerce platforms are built to take advantage of the mobile and social commerce trends. The best thing of it all is that these platforms are simple enough that any person with non-technical backgrounds can use it immediately.
So, what are these eCommerce platforms you must try to use?
It’s a simple website builder with a drag and drop interface. The system lets you sell anything. Its tools are simple and intuitive. You can also have add-ons, contact forms and receipts. Wix is ideal for small stores. It offers several plans. However, the eCommerce and VIP plans are the only ones with online store options. But the eCommerce plan has a free domain for a year. You can also find ad vouchers to help you market your site and other previous add-ons.
It has more than 325,000 online shops. Shopify focuses on social commerce and mobile shopping. It has more than 100 store themes and over 1,500 apps to improve your online shop’s functionality. But you need to use the Shopify Payment to avoid paying the transaction fee for every sale. This platform is ideal for beginners with standard requirements.
It’s considered as the market leader in the eCommerce platform. Thanks to its reliability and scalability. Burker King, Liverpool F.C, and Huawei are just a few of the popular brands that utilize Magento. It’s great if you have an online enterprise store. Since it’s an open source platform, you can customize it easily. Plus, it has more than 9000 plugins or extension to boost your store’s functionality.
It hosts more than 55,000 online shops. BigCommerce is a leading software provider used by big names, such as Martha Stewart & Toyota. It can cater to all types of stores, regardless of the size. If you have no technical knowledge, it can be the best option for you.