Nowadays, an account on Facebook, Twitter or any other social media website is akin to having your very own, personal online persona. When it comes to brand marketing, on the other hand, maintaining said image is a bit more complex. For one thing, small businesses have their work cut out for them already trying to manage tons of data and for another, removing the ‘grain’ from the ‘chaff’ can take considerable time and resources.
This is where social media analytic software comes in. Since this medium is evolving at a rapid pace, software such as these are in high demand due to their ability to process large amounts of data according to relevancy. It’s true that popular metrics such as the number of friends, subscribers, followers, posts, comments are easy to follow, but these are just the first steps. The following social media analytics tools can allow you to make a dash for success:
With Facebook’s new Timeline, it has gotten way easier to pinpoint important and recent posts using their News Feed system. The Google developed social media analytics software algorithm, EdgeRank, was created to determine the number of times a single user accesses a post or comments on it by taking the time, interaction and activity of the user into consideration. In other words, this tool can be used to determine the popularity of your posts with Facebook account holders, thus allowing you to create a marketing campaign that can generate maximum interest.
Even if your Facebook or Twitter page has a significant following, measuring it yourself is foolhardy when Klout can do it for you. The software ranks your social media influence according to particular individuals and businesses and gives them a score between 1 and 100. This includes the number of people who follow you the most, how often they answer your messages or posts etc.
This SaaS or Software as a Service, works by optimizing comment formats and posting them on your account at times when they will have the most effect. The software also measures CTR, re-Tweets posts and follows followers. All in all, it’s a great tool to invest in if your social media account leaves much to be desired or isn’t generating much interest with your target market.
This is one of the most, if not THE most, preferred analytics tool out there. The software possesses a variable analytics service that can actually help you track and calculate your user activity directly on your website! This includes the amount of web traffic your social media account receives per day, user demographics, activity durations, content popularity etc.
As the name suggests, Crowdbooster improves web traffic by analysing Facebook posts, tweets, comments etc. It also offers suggestions regarding the best times for posting and what your target market is actually interested in. Additionally, it also pinpoints messages that they like so that you can fine-tune your content strategy accordingly for better results.
Social media marketing can take on gigantic proportions once your business starts to boom. However the abovementioned software can help you manage your burgeoning popularity effectively.
This Guest post was written by Bob Thompson who is a writer for Monitor.Us providing network & website monitoring.