As influencer outreach grows into one of the biggest marketing strategies, it’s become easier than ever to find influencers to help promote your brand. A simple search of your favorite social media platform is all you need to find hundreds or thousands of likely candidates.
But finding influencers and finding the right influencers for your brand aren’t the same task. There are many YouTube influencers in your niche, but only a select few will have the audience and creative skills you need to create the perfect collaboration.
Luckily, there are tons of tools out there you can use to find the right YouTubers for your next influencer marketing campaign. Here are 14 of them to check out.
1. YouTube search
Of course, the first place you can look for YouTube micro-influencers is using YouTube’s native search features. Just search for potential influencers using niche keywords, such as “Chic fashion.” You’ll then see relevant videos, and you can click on the YouTuber’s profile to learn more:
If they look like a good potential micro-influencer, click over to the “About” tab. Then you’ll see an option to get their contact details:
You’ll need to fill out a Captcha, then you can copy their contact information.
This, of course, is a pretty tedious method if you plan to reach out to a lot of influencers. Luckily, there are plenty of other third-party search tools that can simplify the process.
Famebit is an influencer marketing platform for branded content. Rather than search for influencers, sign up for Famebit and they’ll come to you. All you have to do is post a brief of your product, and YouTube influencers will approach you with ideas for content they could create and share on their YouTube channel. You select the influencer with the best proposal idea, then work with them through the platform.
VidRocket is a YouTube certified platform to help you find, contact, and hire YouTube influencers. You start by creating a campaign for your product or brand. Then, you can browse thousands of potential influencers and invite them to promote your product:
You can then hire and collaborate with your influencer(s) right through the platform.
Influicity is an on-demand influencer marketing platform with a lot of features to help create and improve your campaigns. Once you get started, you can use their database to easily search and discover new influencers for all sorts of social platforms (not just YouTube). Influicity also facilitates contracts and payments between you and your influencers, and generates rich analytics reports to help improve your campaigns.
Revfluence has one of the most sophisticated influencer discovery engines out there. Using machine learning, it has more than 500,000 influencers indexed. You can easily browse through and search based on audience makeup, industry, content, location, and more. Use any keyword to match your niche and find the most relevant influencers. Revfluence indexes influencers from a variety of platforms — YouTube is just one of them.
Tomoson is an influencer marketing platform with more than 90,000 influencers in its network. It helps you with content curation, using a unique inbox to suggest organic content from around the web that your brand can edit and share.
They also help you team up with influencers to create unique branded content to add to your feeds. Use their searchable database to filter and narrow down the kind of influencers you want to work with based on demographic information, average engagement, and more.
Klear is an influencer marketing platform with a free search engine specifically designed to help you find influencers to help promote your brand. All you have to do is select “YouTube” as the search platform, type in a specific niche skill you want your influencer to have, select their location, and search.
Peg.co is a search and messaging platform designed to help connect brands with YouTube influencers. It hosts several thousand video creators that you can search for using keywords, filters, and audience demographics:
Tapinfluence may have started out as a community platform for bloggers, but it morphed into a powerful influencer marketing tool in recent years. If you want to use Tapinfluence to find YouTube influencers, you can use their “Influencer Discovery” database to browse opt-in listings.
Tapinfluence recently also launched an “Extended Discovery” feature that’s indexing more and more potential influencers outside of their opt-in network.
NeoReach is an SaaS platform to help big brands run their influencer campaigns. It comes with a lot of features — one of them is a searchable database of potential influencers.
Their Search & Analyze feature allows you to import your own database or utilize their network of influencers. Using filters, you can search for influencers based on keywords, demographics, location, and platform (e.g. YouTube).
You can also narrow your search down even more with other metrics like interests, number of followers, etc.
HYPR calls itself the world’s largest influencer marketplace, and considering they track over 10 million influencers across social channels, it’s probably true. HYPR uses over 35 databases, including public information from social networks, image recognition technology, natural language processing, and more to index social media accounts.
With HYPR, brands can target influencers by a variety of metrics, like audience demographics, interest, location, etc. HYPR is a powerful tool for finding the perfect YouTube influencers, as well as connect with people on Facebook, Instagram, Twitter, and more.
Makrwatch is a YouTube influencer search engine designed to help you find the best and most affordable micro-influencers for your business. The great thing about it is that it goes beyond search, offering detailed insights into influencer historical performance.
Makrwatch also gives you detailed information about the engagement rates of a YouTubers’ sponsored vs. unsponsored videos. So you’ll have a good idea of what to expect for your first partnership with them:
This paints a better picture of how each YouTube influencer might help spread your brand message.
Webfluential is another great platform where brands and content creators can meet and collaborate. You can use the platform to search for likely YouTube influencers, as well as other social media sites, blogs, etc.
Probably the coolest thing about Webfluential is that it uses Watson AI to help pair you up with potential influencers, based on the dimensions of content that matter most to your audience
Socialblade is a great tool to find top influencers. You can get deeper insights into individual influencers when you search for them by name, or you can simply browse the biggest influencers by region, category, and other factors:
Once you do find a likely influencer, you can dig deeper into their performance statistics using Socialblade’s analytics features.
Micro-influencer marketing is one of the most powerful strategies out there to build brand trust and encourage your audience to make purchases, but only if you find the right influencers for your business.
Partner with the right YouTube personalities and you’ll be well on your way to driving better results than simple digital advertising can get you. So instead of going at it blindly, use one or more of these top search tools to find the right YouTube micro-influencers for your brand.