A mobile app allows you to bring your ideas to life. Mobile apps are popular. They pave the way for different business ideas.
Unfortunately, not all developers know the right approach on how to develop an app.
In this post, let’s take a look at some tips that can guarantee your mobile app will succeed, despite the tricky waters of developing an app.
Choose the Right Platform
Most app developers failed to select the right platform: iOS, Android or Windows. They usually based their choice on stereotypes.
That is, they develop an app for Apple’s mobile operating system because they thought that it’s easy to make a profit on the App Store.
Unfortunately, it’s not always true. You need to consider a lot of factors when you choose a platform.
iOS is popular in the US. However, on a global scale, it’s Android that reigns supreme. Often, Android has larger margin across the world than in the US.
That said, if you’re targeting a global market, make sure to consider Android. When deciding on what platform to use, think about every alternative and possibility. In this way, you won’t experience a very limited audience.
Offer a New Experience to Your Audience
Your mobile app is different from your website. That is, it’s different in functionality and scope.
In that case, it’s wrong for you to think that your app would have the same things that your site has. Mobile apps are valuable because they’re different from desktop apps.
You can access them while riding a train or bus. They have a more intuitive interface. Plus, they’re customizable.
The best mobile app uses all the available hardware in creating a delightful mobile experience. That said, make sure that your mobile app is unique. It must be a software that’s been designed exceptionally.
Consider Monetizing the App
It’s daunting to monetize an app because you have to think about your subscription model. Would you like a freemium approach or go with an in-app advertising?
The possible approach is a mixture of ways that suit your project.
Thus, it’s vital that you consider monetization during the development process. You may compare your app to others to help you decide the right monetization method to use.
By studying those apps, you can have a valuable insight about how successful apps in your genre are monetizing.
Make a Plan to Improve Visibility
Your mobile app will never sell itself. The reason for this is that there are thousands of apps available online.
If you failed to make a comprehensive plan on how to increase visibility, the app might disappear soon.
When developing your marketing plan, it’s vital that you define your audience. Know whether you’re targeting a small market or a broader niche.
Make sure that your app solves specific issues of the market you chose. From there, you can design the app that addresses those issues.
If you wish to know the trends and consumer demand, you may use Google Trends to help you out. Make sure that your app gains a featured status on App Store or Play Store.
Apart from creating a quality app, you must take advantage of upcoming releases. For example, iOS 11 will soon be released. Apple will feature new apps that maximize the new iOS features in innovative ways. Doing so will help your app have a huge boost it needs.
It’s true that you can beta test your own app. There’s a valid reason beta testers exist. They provide a valuable perspective that can catch issues with your app. Some of their insights are vital to making your mobile more user-friendly.
Perhaps, your ads are distractive, making the entire mobile experience disconcerting. If you beta test your own app, it’s difficult for you to point those flaws.
The Universal Analytics of Google can help you see how your beta testers are utilizing your app. Make sure to allow more people to test your app. Choose testers that are outside your own office. In this way, you’ll be more ready to send your app to the real world.
You need to have a constant look at your app. Android lets you install your app file on a certain device so you can test its features in a live environment.
On iOS, however, it’s entirely different. You need a platform that you can download and test your app. In here, you can monitor your app regularly until the app is complete.
Choose a Release Time
App marketplaces have policies on when to publish an app. Keep in mind that Android doesn’t review new apps immediately after submission. You can add it instantly to Google Play.
Apple, however, reviews and approves your app first before it goes live. Unfortunately, the company doesn’t have a timeframe for it. But you can expect to hear from it a week after submitting your app.
While waiting for approval, you can send your app to sites, like PreApps, which let you reach out to early adopters or lead users. They’re the ones who want to try out new inventions. These people can give you immediate feedback on your app.