Without any help, social media marketers will struggle to handle multiple clients simultaneously. It is a tough business.
Clients have their own needs and concerns for content, analytics, and publishing. Some clients have lapses in communicating their needs properly. And when a project fails, they will blame you in the fallout.
Some clients will add requests at the eleventh hour. Many will have issues with your content.
To manage diverse clients, you had better stop worrying about basics such as passwords and publishing times for each account. This is where social media management jumps in.
Here are five tips social media marketers can apply to ease the load:
1. Schedule your posting time through groups of social media accounts.
Managing multiple clients can be well-organized or disorderly. It depends on time and skill—your most valuable resources.
For instance, you can post content across multiple social networks with the click of a button.
If you have clients on Facebook, Twitter, LinkedIn, and Instagram, it will save time to create more compelling content.
2. Create content from RSS news feeds and content streams.
Delivering unique content for the same clients daily is arduous and cumbersome.
While many social media marketers are creative, their creativity fades with repetitive work. And interest drops.
Through content curation, you can collect fresh ideas and views to fuel daily brainstorming.
3. Create a content library or folder for published content and drafts.
Posting content daily may amount to thousands of posts a month.
If your career revolves around content creation, you will find that reusing published content will save you time and effort.
So, save your posts and drafts in accessible folders in your computer or on the cloud.
Some social media management tools also store content in libraries or folders for long-term use. Separate your best content in folders for different clients and reuse these posts when you see fit.
You can also save drafts and ideas for future work or projects.
4. Automate queues for publishing posts.
Some tools can set folders to automate queues for publishing posts. Tool makers call them content libraries, smart queues, or repeat queues.
If you have diverse target groups with different active times, create a folder of posts queued for publishing. Spread the publishing times automatically using the tool.
Some tools even have an option to set how frequent you publish.
5. Measure engagement, conversions, and referrals.
End-of-month reports can drain you out.
When engagement, conversions, and ROI are the main topics, you are partly liable for the results.
Social media management tools come with analytics to track and report crucial metrics such as engagement. Some even generate complete, downloadable reports for reporting.
With the right tools, you can save time from these basic tasks. If you capitalize on existing tools, life as a social media marketer is a breeze.