Any person can build a website. That’s why there are over one billion sites worldwide. Every second, new websites are being created.
That said, it’s not easy to stand out. For that reason, you must advertise your site to get your brand out there and encourage visitors to your site.
The good thing is that you don’t need to spend thousands of dollars to promote it. In this post, let’s take a look at some inexpensive and free ways to improve your website.
When you need to find an answer to your question, the first place you go is Google. Hence, Google searches are a powerful source of traffic to your site.
But you must play your cards right. The reason for this is that customers don’t go to the next page of the Google search results page.
Hence, you must ensure that you use the right keywords to guarantee that your website appears on top. And it’s where SEO comes in.
Moz offers an in-depth guide on how to get started with SEO.
Neil Patel also offers a step-by-step guide on how to do search engine optimization.
Pay Per Click
Another way to ensure that Google works for you is through pay-per-click (PPC). In here, you need to create an ad, pay a fixed price and Google will start showing your website on a Google search.
In this method, you’re converting clicks into customers. Since there are no particular spending requirements, you can stay within your budget.
How does PPC work for you? Here’s an explanation on how to perform search marketing.
It’s a useful communication tool to find and retain new customers. Email marketing involves collecting email address of your potential customers.
Once you have collected them, you can share your content to help build relationships. It’s not the same as social media marketing.
Here’s our explanation of why email marketing is better than social media marketing.
Link building is still vital in improving your site’s search ranking. The reason for this is that the higher your site’s rank is, the more visitors you get. It’s especially true if you get link juices from reputable websites that are related to your business.
Here are some link building strategies to increase your search ranking.
They’re your ideal bet if you wish to generate better ROI but have a limited advertising budget. In here, you can create a targeted ad. It reaches specific users based on their interests, gender, and age.
You can set a budget and pay only for clicks or when people saw your ad. But what are the things you must consider when using Facebook Ads? Here are some tips to increase local marketing using Facebook ads.
You can also use Quora. It’s the best place to share what you know. You can follow, ask or answer questions in your niche. What’s great is that you can include your website’s URL in your profile. But don’t overdo it, though. Quora blocks answers that include a lot of links.
Online Coupons ads
With everyone connected to the web, hosting online coupon advertisements could be a great way to attract visitors to your website. While your website visitors visit your site and go through your content, they can also save money via coupon providers such as Couponsmonk.
The scope of online coupon industry can be seen from the projection that the number of smartphone mobile coupon users in the US was estimated to grow from 7.4 million to 74.1 million. With these mind boggling number of coupon users, it would seem intuitive to leverage the driving force behind this number to drive more traffic to your website!