Social media paves the way for you to discover new customers, and for them to find you and your business. Hence, most efforts on social media generates leads.
In Instagram’s case, lead generation is challenging. Apart from having only one organic live link, tracking it is hard. But collecting emails on Instagram is worthwhile.
We can make a case that email lists have the highest loyalty levels, the best return on investment and best of all—you own this marketing channel. While social platforms can alter algorithms and rules on a whim, you have full command over your emails. Visitors who give you their emails trust your brand and are willing to take your business relationship further.
Customer are more likely to close a deal with brands they trust. Some may be unsure of purchasing your product or service, but they expect a need in your offering.
Email lists are valuable because it includes your loyal followers. These customers bought your product and subscribed to your newsletter, craving to hear more from your brand.
With a pot of gold for your taking, think of Instagram as a tool to generate leads. Follow these three tips to tap into the marketing power of this social network and grow your email lists.
1. The less mentions, the better.
Ask your followers to sign up to your newsletter occasionally. People hate endless popups asking them to subscribe to your service, especially if they don’t see value with your offering yet. Avoid pushing them too hard. Otherwise, you risk losing followers along the way.
Another approach is to post the benefits of subscribing to your emails. Special promos, insider previews or unique content—these strategies highlight the best reasons for your followers to sign up. Brand retention increases if they follow your Instagram account and sign up to your newsletter.
2. Slowly redirect your Instagram followers to a unique landing page.
Make sure to add a bio link that sends your followers to a special landing page. Guide them around your site by creating a webpage that aligns with their brand experience on Instagram. Thus, use different combinations of visuals, multimedia and text. And remember to include a brief signup form asking for their name and email address within the page, along with the various reasons for them to join.
Despite having visuals, your landing page has to be simple and straightforward. Most of your followers will likely visit it through their mobile devices. If possible, avoid popup boxes that block the whole screen and distracts reading.
3. Show why your landing page is better than the app.
Instagram provides a cohesive, user-friendly experience, so your landing page has to be better. You can create gripping offers and promos that are only available through your site.
A free sample of your product or service, checklists, e-books, whitepapers or any valuable resource for your audience in exchange for their email is quite common nowadays. Ensure that you provide the best content available, or you will only hurt your reputation if it disappoints your readers. And avoid bait-and-switch tactics if you want to thrive.
Like any conventional platform that grows email lists, Instagram is quite effective and can drive leads to your business. It will work wonders when used with creative strategies followed by targeted execution.