Tinder’s new video feature called Loops has been officially launched across several markets. The feature was first rolled out as a test sometime in April, but was only limited to select markets in Canada and Sweden.
Today’s launch means Loop is not only officially available, users in Japan, United Kingdom, United States, France, Korea, Canada, Australia, Germany, Italy, Netherlands, Russia, Sweden, Belgium, Denmark, Iceland, Ireland, Kuwait, New Zealand, Norway, Qatar, Saudi Arabia, Singapore, Switzerland, Taiwan, Thailand and United Arab Emirates can now access the new video calling feature.
With Loops, potential matches could start seeing you differently from the way they used to. The feature lets you showcase your personality on your profile in a way totally different from the past. It allows you to do this with a two-second video that loop over, giving everyone an opportunity to see your personality.
That’s right, you get two seconds of looping video to show more personality, which is the best way to get more right swipes. You can be flirty, you can be fun, but no matter what, be you. And be quick about it, because everyone who’s anyone will be showing off their moves, Tinder said in a blog post last April while introducing Loops.
The potential for growth I must say is quite impressive considering available data gathered between April and the official roll out. According to TechCrunch, Tinder said users who added a Loop to their profile achieved an average conversation length of 20 percent. Japan in particular recorded a high success rate where the feature seems to be most effective. The video feature, which was launched in June recorded an average of 10 percent more swipes when they had a Loop in their profile.
We created Loops so that users can highlight their personalities in a more dynamic, fun way — and we’ve already seen an increase in the number of matches during the test, as well as longer conversations, Brian Norgard, Chief Product Officer at Tinder told Elite Daily.
Adding a video feature is probably the most reasonable thing to do right now considering the size of the competition out there. Facebook in particular is already working on a feature that will encourage dating on its platform. When launched, people will be able to opt in to create a dating profile on Facebook. The new dating feature, however, won’t be visible to everyone, but will only be seen by non-friends who have opted into dating.
Matchmaking will be done by a bunch of preferences—and you can trust Facebook when it comes to matching you with your preference, especially with the incredible amount of data it has. The test has not kicked off yet, but expect that to happen before the end of the year.
Potential matches will be recommended based on dating preferences, things in common, and mutual friends. They’ll have the option to discover others with similar interests through their Groups or Events, Facebook said per TechCrunch.