Facebook launched new permissions last Friday at 6:00 p.m. which give its applications access to user contact information like phone numbers and addresses. Users of the social networking website’s games and other applications now must click away their privacy and allow that application to have access to more personal information than ever.
Users can’t use the application unless they click and allow that application to have their contact information. There is no way to opt out from this, and all personal data is being treated as if it has the same value. Fans of Farmville that wish to continue playing Farmville must let Zynga obtain their phone number and address listed on their Facebook profile.
This requirement applies to all applications that want to use new features, including opportunistic developers who may be trying to obtain personal data to sell to third parties.
Industry observers say the new rule is equivalent to making a customer give away their address and telephone number to any telemarketer who calls, and note that when Facebook’s value skyrocketed, odds are good that Facebook began working harder to monetize any personal information it has from its 500 million users.