Snapchat marketing isn’t as popular as Facebook marketing. Some of those who haven’t used it yet are either skeptical about it or curious about how it’s going to work. Now, let’s try to discover how this social networking site can help you engage with your loyal fans.
Unlike Facebook or Twitter, Snapchat allows you to engage with a smaller community that consists of your biggest fans. This means that the community is full of people who are really interested in what you’re selling or doing.
Having these people is more valuable in your marketing campaign than having a million of fans on Facebook who aren’t genuinely interested in your brand. But your Snapchat community will be more likely your advocates. In other words, they’re more likely to buy your products or try your services.
But the real question is can you use it for your marketing campaign the same way you use Facebook to boost sales and leads?
The short answer is yes. You can use it for your social media marketing campaign but not the same way as what you’re doing on Facebook. Snapchat marketing is not about the number of followers you have but it’s all about how many of them care about your brand.
One of the early adopters of Snapchat marketing is Taco Bell. It has accumulated more than 200,000 followers. The platform has helped the brand in reaching highly relevant people with a bite-sized content.
Because of the fleeting nature of this social networking site, it encourages your followers to keep coming back for more updates of your brand.
How to Build a Following?
In order to start your Snapchat marketing, you will need to build a following. It’s a kind of task that’s more difficult than the traditional social networks, like Facebook and Twitter. With Snapchat, you need to sacrifice brand awareness. Instead, you’ll focus on building a more active and engaged following.
One way to build a following on this platform is to promote your brand outside this channel. That said, make sure that you include your Snapchat username on your other social media profiles. You may use Snapcode to allow others to easily add you by snapping it. Share the Snapcode as an image post so others will follow you.
You may also choose to add contacts on your Snapchat from your phone. Or you can use “add nearby” at events.
To promote your Snapchat presence, it’s best to download and distribute your snaps elsewhere. This will give you the power to mix your content marketing with other channels. It gives other users a taste of what they can expect if they do follow you on Snapchat.
Just like any other social media channels, you should reach out to influencers on this channel. The good thing is that Vine stars and other Internet celebrities have already adopted Snapchat as a way for them to market their brand. So, reach out to them.
Snapchat marketing is all about being authentic. It’s quite different but as soon as you get the hang of it, you can boost your social media marketing campaign with the help of this service.
What do you think of Snapchat marketing? Have you used it yet to enhance your campaign? Please let us know your thoughts in the comments section below.
Image Source: TechCrunch