For the site owners out there who want to better understand Google Analytics in order to see how visitors are engaging with their sites, this infographic will prove priceless.
Created by Jeff Sauer at Jeffalytics, the thorough Google Analytics Periodic Table covers UA (Accounts – all that is Google Analytics is contained in an account) to Wt (Webmaster Tools – Search Query Data and landing pages).
“Early this year I began working on a project to categorize and visually display all of the powerful options available within Google Analytics,” Sauer says on his site.
“After dreaming up several display methods, I decided on an idea that has worked well in the past for other areas: the Periodic Table of Google Analytics,” he adds.
You may actually visit the Jeffalytics site where a downloadable PDF version and an interactive version (hover over an element for description) of the Google Analytics periodic table reside.