If you are serious about building a business through content marketing, then you understand the importance of being perceived as trustworthy. But, seeing how others are gaining a massive followership by bending or avoiding the truth, you can’t help but wonder if you should invest that much time into making sure that all the information you put out there is correct. After all, people nowadays don’t seem to care that much about the truth as long as the “truth” you are presenting them fits their perspective.
Before you jump to any conclusions, let’s have a look at how people look for information and its importance in today’s world.
Most People Can’t Help Being Information Biased
Being objective as blog writers and listening to other people’s point of views, even when they don’t match yours, is extremely hard. Even if you pride yourself on being a logical, rational person, most probably you are looking for information that supports your claims. That’s just how the human mind works.
People like agreeing with those who underlie and reinforce their feelings about something, as far from reality the actual claim might be. They research information but what they look for is a reflexion of their own thoughts. They crave mirroring the self-proclaimed experts and thus establishing themselves as experts as well.
People consume information, and they spread it around hoping it will somehow make them heard. With information bouncing around abundantly and so fast, people crave for self-validation. Nothing can shatter that faster than actually seeing that the things you believed you knew might not be that true after all. So, they tend to avoid points of views that don’t reflect their own.
Being Information Biased and Fact-Checking Does Not Exclude One Another
It doesn’t always have to be the case that everyone is at all times emotionally biased when it comes to information. Sometimes, people just do not have time to analyze every piece of information they encounter. Fact-checking DOES require, after all, extra effort and most people are not willing to invest it. Not to mention, they might also just expect integrity in whatever claims they read.
However, more and more people are becoming aware of the importance of presenting clear, accurate data. Here’s an example. The first presidential debate back in September 2016 hit a new record regarding real-time online fact-checking. The National Public Radio alone drew more than 7.4 million page views with their real-time fact checking, an absolute record for the project and an otherwise impressive number. So, it’s clear that the abundance of false claim has made people more careful about the way they collect information.
While is hard to measure the impact of false claims accurately, it’s evident that they hold power. The thing is, you simply might not want to go for that kind of power. So how can you change this narrative and build a new, objective perspective?
Make Fact-Checking an Important Part of Your Content Writing Strategy
Fact-checking your content can make you stand out from your competitors. If extra effort can sound like a turn-off, looking at it from a wider perspective might change your mind.
On a long run, being able to provide sharp and scientifically based information can put you in the first-line of trustworthy, objective sources, which in this chaotic ocean of unfounded information translates into value and authority.
While it can be real easy to float around in the gigantic waters of unchecked, biased information, going for checked facts and objective sources is the sure way to snap out of mediocrity. Basing a solid facts-management approach to your content will pay for itself. Don’t let yourself get carried by the “information storm.” If anything, you must strive to stay above it.
Fact-checking is a major topic of conversation today and, although it might not seem like it, people ultimately desire solid, accurate data. Making yourself noticed as a pillar of informational trustworthiness can only enlarge your audience. Not only will you be building loyalty among your prospects but you will also be contributing to a culture of empowerment. Empowered readers and consumers make conscious choices.
When many are building empires based on making false, biased, manipulative claims, it is one of your highest and most rewarding responsibilities to twist that around.