We are living in the age of social media these days, and there’s no real doubt about that. Sites like Facebook and Twitter are affecting just about every aspect of our lives. And music is no exception to this rule. Diverse parts of the music industry including bands, promoters, and so on, are all focused on using social media to get music to the people. Here are a few examples for how this happens.
Social Media and Bands
Bands can make their own pages on Facebook and Twitter. On Facebook specifically, you can create a specific page for fans. Basically, individuals can have their own pages for themselves that will be used privately for their friends and family. But then, bands can also make a fan page for the band that doesn’t require anyone to be added as friends. Anyone at all can “like” the page and get connected into the band that way. This has an advantage in that bands can then communicate with all of their followers with simple posts.
Additionally, the likes bands get on their page will be seen by others within each individual fans network. It makes it easy to get new fans quickly in this way. Twitter is a good site to use for promotion as well. It’s exploding these days; everyone loves to tweet about their day throughout the day, and even at specific events. For example, if you get a lot of people tweeting about an event or concert when they are actually at that event or concert, it can be great promotion all by itself.
The hashtags from Twitter posts provide an easy way for other interested parties to find info about bands or events that make the jobs of promoters much easier, as an example.
Social media can be a great way for event planners to get the word out about their events. Additionally, if you want to get the word out about entirely new bands that are up and coming, then this is often a good approach. Social media is an organic way to get a following and slowly increase your sphere of influence.
Music and Social Media in General
There are many different sites online that use social media and music. Some of these use music to promote certain projects. The history of using music to promote products goes back to the jingles of the 50s right at the early days of TV. But social media does the same sorts of things these days, with music being associated with various products
Overall, one of the best ways for anyone involved with the music business is to get things done through a music promotions site. It can be hard to find bands if you’re an event organizer, for example, but sites that have access to bands looking for gigs make this much easier.
Guest author Lilly Shepert is a freelance writer who shares her thoughts on various blogs. Nowadays, Lilly writes on behalf of Sonicbids, a music promotion company.